Chapter 10: Globalization and the Future of Media
10. A full one third of all digital advertising revenue worldwide goes to ______
Which of the following organizations is the chief regulator of the Internet worldwide?
international corporation for assigned names and numbers
For other nations, importing U.S.-made media products ______.
is less expensive then producing their own
Music is one of the easiest media products to sell internationally because
it does not face language barriers and literacy that some other media face
In order to recoup the cost of expensive "blockbuster" movies, Hollywood studios increasingly depend on ______.
major revenues for foreign markets
Which of the following best describes the cultural imperialism thesis?
media products from the west have come to dominate culture of other nations
In 1980, the UNESCO and developing countries, out of concern that rich countries dominate information flow, proposed what is called the ______.
new world information and communication order
Some people criticized the belief that information should flow freely across national boundaries because ______.
only first-world nations had plentiful resources to collect and distribute news and information
With globalization, the flow of media products has been ______.
predominantly from more developed nations to less developed ones
Which of the following is NOT a tactic used by some countries to protect local cultures?
providing tax benefits for global media conglomerates
The two major components of the idea of "globalization" are
the dissemination of media products globally and the compression of time and space
media globalization has generally been characterized by
the growth of generalized media conglomerates
In a 1925 resolution, the League of Nations argued that the dissemination of information worldwide was a tool for ______.
the promotion of peace and understanding
Because they did not have the private investment needed to support major commercial media, developing nations often turned to ______ to meet informational needs.
their government
The key reason that less-developed nations generally cannot compete with industrialized nations in the area of movie production is that ______.
these nations lack capital and infrastructure need to produce high-quality movies
Facebook is the ______ most heavily trafficked site in the world.
third
Globally, patterns of media consumption follow the same pattern as economic inequality.
true
Google sites account for over 85% of all online searches worldwide.
true
Marshall McLuhan coined the term "global village" to denote a version of the world brought closer together by media.
true
The global digital divide refers to the gap in access to information and communication technologies between the wealthy and poor regions of the world.
true
Western media companies add to their profits without incurring additional production costs by exporting content already created for the domestic market.
true
YouTube is the world's second most popular website.
true
Which is evidence that perhaps the cultural imperialism thesis is overstated?
vibrant local media sometimes succeed by providing alternatives to international media
The world's most popular source of on-demand music streaming is ______
youtube
The technology and media usage gap between the rich and poor, highly educated and less educated, developed world and developing world, and so forth, is known as the ______
Digital Divide
Developing countries generally support cultural imperialism.
Fasle
Spotify is the world's most popular source of on-demand music streaming.
Fasle
Which of the following correctly names the "Big Three" media conglomerates that dominate the world music market?
Sony Music Enterianment, universal Music, Warner Music
The combination of filters that China uses to ban Facebook, Google, and other western sites is known as ______.
The Great Firewall
Three conglomerates dominate the popular music industry, accounting for over two thirds of all music sales worldwide.
True
While the distribution of media products has spread out across the globe, the ownership and control of media production are largely centralized in a few large conglomerates.
True
The two countries most responsible for the export of Western news are ______.
United States and United Kingdom
A 1948 United Nations act stipulated that, in order to be valid, freedom of information depended upon the availability of ______.
a diversity of sources of news and opinion
The world's major media conglomerates are ______.
all from North America, Europe,Japan
The history of ______ was the background for the cultural imperialism thesis.
colonialism
______ interests, rather than educational or altruistic motives, has fueled media globalization.
commercial
Which of the following is NOT a key area of concern re: media globalization?
commercialization
The following are frameworks that interpret global media EXCEPT ______.
cultural appreciation
In addition to promoting Western artists in foreign lands, corporations are also ______.
developing local artists in foreign countries
Over time, cultural exception has evolved into a call for protecting cultural ______.
diversity
ICANN is a global governing body regulating media companies' mergers and acquisitions
false
Media are equally accessible around the world.
false
Motown, Atlantic, and Columbia are the top three record labels globally.
false
One of several limitations of the cultural imperialism thesis is that it overestimates the role played by local media
false
The top three movie studios who took in the most worldwide revenue for 2017 were Buena Vista, Warner Bros., and 20th Century Fox.
false
European films account for less than ______ of the North American film market.
10%
Almost ______ of the world's population has no access to the Internet.
50%
The "global village" was a term coined by
Canadian scholar Marshall McLuhan
which of the following is NOT a development resulting from the globalization of media?
Most nations have abandoned their own forms of music and embraced western pop music
the promise of the global village remains unfulfilled due to seven key constraints: which of the following is NOT one of them?
Much of the world is too preoccupied with daily life takes to find time to use the internet
