Chapter 10: Globalization and the Future of Media

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10. A full one third of all digital advertising revenue worldwide goes to ______

google

Which of the following organizations is the chief regulator of the Internet worldwide?

international corporation for assigned names and numbers

For other nations, importing U.S.-made media products ______.

is less expensive then producing their own

Music is one of the easiest media products to sell internationally because

it does not face language barriers and literacy that some other media face

In order to recoup the cost of expensive "blockbuster" movies, Hollywood studios increasingly depend on ______.

major revenues for foreign markets

Which of the following best describes the cultural imperialism thesis?

media products from the west have come to dominate culture of other nations

In 1980, the UNESCO and developing countries, out of concern that rich countries dominate information flow, proposed what is called the ______.

new world information and communication order

Some people criticized the belief that information should flow freely across national boundaries because ______.

only first-world nations had plentiful resources to collect and distribute news and information

With globalization, the flow of media products has been ______.

predominantly from more developed nations to less developed ones

Which of the following is NOT a tactic used by some countries to protect local cultures?

providing tax benefits for global media conglomerates

The two major components of the idea of "globalization" are

the dissemination of media products globally and the compression of time and space

media globalization has generally been characterized by

the growth of generalized media conglomerates

In a 1925 resolution, the League of Nations argued that the dissemination of information worldwide was a tool for ______.

the promotion of peace and understanding

Because they did not have the private investment needed to support major commercial media, developing nations often turned to ______ to meet informational needs.

their government

The key reason that less-developed nations generally cannot compete with industrialized nations in the area of movie production is that ______.

these nations lack capital and infrastructure need to produce high-quality movies

Facebook is the ______ most heavily trafficked site in the world.

third

Globally, patterns of media consumption follow the same pattern as economic inequality.

true

Google sites account for over 85% of all online searches worldwide.

true

Marshall McLuhan coined the term "global village" to denote a version of the world brought closer together by media.

true

The global digital divide refers to the gap in access to information and communication technologies between the wealthy and poor regions of the world.

true

Western media companies add to their profits without incurring additional production costs by exporting content already created for the domestic market.

true

YouTube is the world's second most popular website.

true

Which is evidence that perhaps the cultural imperialism thesis is overstated?

vibrant local media sometimes succeed by providing alternatives to international media

The world's most popular source of on-demand music streaming is ______

youtube

The technology and media usage gap between the rich and poor, highly educated and less educated, developed world and developing world, and so forth, is known as the ______

Digital Divide

Developing countries generally support cultural imperialism.

Fasle

Spotify is the world's most popular source of on-demand music streaming.

Fasle

Which of the following correctly names the "Big Three" media conglomerates that dominate the world music market?

Sony Music Enterianment, universal Music, Warner Music

The combination of filters that China uses to ban Facebook, Google, and other western sites is known as ______.

The Great Firewall

Three conglomerates dominate the popular music industry, accounting for over two thirds of all music sales worldwide.

True

While the distribution of media products has spread out across the globe, the ownership and control of media production are largely centralized in a few large conglomerates.

True

The two countries most responsible for the export of Western news are ______.

United States and United Kingdom

A 1948 United Nations act stipulated that, in order to be valid, freedom of information depended upon the availability of ______.

a diversity of sources of news and opinion

The world's major media conglomerates are ______.

all from North America, Europe,Japan

The history of ______ was the background for the cultural imperialism thesis.

colonialism

______ interests, rather than educational or altruistic motives, has fueled media globalization.

commercial

Which of the following is NOT a key area of concern re: media globalization?

commercialization

The following are frameworks that interpret global media EXCEPT ______.

cultural appreciation

In addition to promoting Western artists in foreign lands, corporations are also ______.

developing local artists in foreign countries

Over time, cultural exception has evolved into a call for protecting cultural ______.

diversity

ICANN is a global governing body regulating media companies' mergers and acquisitions

false

Media are equally accessible around the world.

false

Motown, Atlantic, and Columbia are the top three record labels globally.

false

One of several limitations of the cultural imperialism thesis is that it overestimates the role played by local media

false

The top three movie studios who took in the most worldwide revenue for 2017 were Buena Vista, Warner Bros., and 20th Century Fox.

false

European films account for less than ______ of the North American film market.

10%

Almost ______ of the world's population has no access to the Internet.

50%

The "global village" was a term coined by

Canadian scholar Marshall McLuhan

which of the following is NOT a development resulting from the globalization of media?

Most nations have abandoned their own forms of music and embraced western pop music

the promise of the global village remains unfulfilled due to seven key constraints: which of the following is NOT one of them?

Much of the world is too preoccupied with daily life takes to find time to use the internet


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