chapter 10: marketing with youtube (2021)

The top 100 brands on YouTube are collectively uploading a video every ______.

18.5 minutes

The average YouTube viewing session lasts more than _______ minutes.

40

A YouTube playlist is

A collection of YouTube videos organized by categories

Which of the following are small rectangle notifications that appear in the top right hand corner of a YouTube video when viewed?

Cards

YouTube is currently the largest search engine in the world.

False

Out of all business categories, which brand types have the most subscribers on YouTube?

Media

The longer a video drags on, the lower / fewer its

Retention

Which brand launched its own YouTube original series called "Upstanders," sharing stories about ordinary people doing extraordinary things to create positive change?

Starbucks

During COVID-19, YouTube partnered with YouTube personalities and influencers to create new content to entertain and educate viewers.

True

Transcripts and closed captions increase the search ranking of videos.

True

Which is the following is the most important for the YouTube algorithm?

Watch time