Chapter 10: The Internet

Fabio, President and CEO of GenTex, has just called his management team into his office to give them the good news that their new PR spots have "gone viral." What, exactly, happened to GenTex's PR spots? a. The PR spots were awarded top honors at the annual Internet PR Symposium. b. The PR spots were featured in an online Internet news story that was seen by millions. c. The PR spots were picked up by users of social media and spread quickly through the Internet. d. The PR spots were ranked among Internet users as top among similar spots.

c

Michele is working hard to come up with a memorable, "easy-to-type" combination of letters and symbols to use as her new company's network address. Her knitting company name is "Michele's Designs"...so she is thinking of using "http://MichelesKnittedDesigns.com." What is Michele working on for her company? a. its Hypertext transfer protocol (http) b. its Internet service provider (ISP) c. its uniform resource locator (URL) d. its spyware programming

c

Which model do Facebook, Twitter, YouTube, Flickr, and Wikipedia all follow? a. the HTML model b. the Web 3.0 model c. the Web 2.0 model d. the social media model

c

In the response to the Internet's huge impact and influence, many traditional media outlets are adopting the philosophy of "if you can't beat them, join them." Which of the following BEST exemplifies this? a. McDonalds offers online coupons that consumers can print and redeem at their locations. b. Coca-Cola Corp has an elaborate Facebook page on which they advertise and market. c. Ford Motor Company is a "featured entry" on the Wikipedia.com website. d. The Boston Gazette Daily Newspaper has transformed to an online-only publication.

d

Martina is frustrated. She is trying to get a lot accomplished at work this morning, but she keeps having to wait for her computer because gray boxes saying "application loading" keep popping up on her screen, rendering her computer useless until they disappear. What is Martina waiting for? a. plug-ins b. cookies c. XHTMLs d. scripts

d

(T/F) In the wake of the 9/11 attacks on America, it became evident that the terrorists used the Internet to coordinate the plot, to raise funds, and to help recruit new members to their cause.

t

(T/F) Personal computer sales are plummeting worldwide as users switch to tablet computers and smartphones.

t

(T/F) The real computer revolution in Hollywood is taking place behind the scenes, during the post-production process, when films get their finishing touches.

t

After you have submitted the quiz, click the to view feedback next to any incorrect response. If you are trying to create a web page for your band and having difficulty creating links to other groups on your page, what is the most likely cause of this problem? a. Malfunctions in your hypertext programs. b. Connectivity issues with your computer's hard drive. c. A malfunction in your computer's browser memory. d. Low levels of resolution on your wireless network

a

What function does the file transfer protocol (FTP) perform? a. It governs how electronic documents and computer programs are transmitted across the Internet. b. It is used for sending e-mail between host computers on the Internet. c. It governs electronic mailing lists that "broadcast" email to special-interest groups. d. It connects users to their mail servers.

a

Jennifer and Jason are working on their new software packages to be released later this month. They have consulted with several companies and individuals who will be helping them with the Internet systems used to transfer their files over the Web. Which of the following are they discussing with these companies and individuals? a. encryptions b. Hypertext transfer protocols (https) c. social media d. Web 2.0

b

Which of the following is NOT one of the top 10 Web properties? a. Google Sites b. Verizon, Inc. c. AOL, Inc. d. Comcast NBCUniversal

b

Which of the following is an example of a website going "social"? a. A company's 401K package can be accessed by employees online. b. An online newspaper invites commentary from readers. c. A clothing store's website gives discounts for online orders. d. An online library allows "virtual" borrowing of their periodicals.

b

Which of the following is the BIGGEST difference between IP Version 6 and its predecessor? a. It is an international version, allowing for the first time nations across the globe to participate. b. It allows for trillions and trillions of Internet addresses, as opposed to the previous 4 billion. c. It uses HTML language whereas the older version used an antiquated Internet language. d. It requires 6 (instead of the 5 previously required) channels to be operational at all times.

b

Which of the following resulted in the birth of the World Wide Web in 1991? a. the introduction of modems b. the creation of hypertext markup language (HTML) c. the introduction of the first wide area network (WAN) and local area network (LAN) d. the evolution of transmission-control protocol/Internet protocol (TCP/IP)

b

The ARPANET program developed the earliest version of the wireless networked computing (the model for what would become the Internet) in 1972. What was their main intention in creating this network? a. to provide a network infrastructure for Apple's new PC home computers b. to help coordinate between different stock exchanges across the world to help fight speculative investing c. to provide critical support for NASA researchers to communicate with field agents d. to improve coordination between different researchers working on U.S. Department of Defense projects

d

What are protocols? a. encryptions used when messages are written in code b. places where content is created and distributed c. applications in which users can provide and consume content d. technical rules governing data communication

d

Which of the following is NOT true of ISPs? a. They connect users to the Internet and provide e-mail accounts. b. There are more than 400 in the United States with national coverage. c. They include telephone and cable companies. d. They are mostly small, local operations.

d

Who is the current "Goliath"? a. Facebook b. Yahoo! c. Microsoft d. Alphabet

d

(T/F) Internet use in the United States today is increasing at its highest rate ever.

f