chapter 11

Superstores that are actually giant specialty stores and have seen tremendous growth recently are called​ _______. A.supermarkets B.service retailers C.off-price retailers D.category killers E.discount stores

category killers

​Macy's carries several product lineslong dash—typically ​clothing, home​ furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers.​ Macy's is best described as​ a(n) ________. A.specialty store B.department store C.superstore D.discount store E.off-price retailer

department store

_____ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A.Retailing B.Warehousing C.Shopper marketing D.Showrooming E.Internal marketing

shopper marketing

Which type of retailer carries a narrow product line with deep assortments within those​ lines? A.Superstores B.Department stores C.Convenience stores D.Supermarkets E.Specialty stores

speciality stores

One retail trend resulting from economic conditions is​ ________. A.pop-up stores B.green retailing C.the rise of megaretailers D.the growth of social media retailing E.tighter consumer spending

tighter consumer spending

After segmenting and defining their target​ markets, what should retailers do​ next? A.Decide on the level of service. B.Decide on the store atmosphere C.Decide on the location. D.Decide how they will differentiate and position themselves in the market. E.Decide on the product assortment.

Decide how they will differentiate and position themselves in the market.

What is the overall goal when retailers choose their product​ assortment? A.Offer as many products as they can fit on the shelves. B.Offer products that will appeal to as many segments as possible. C.Differentiate the retailer while matching target​ shoppers' expectations. D.Offer the same products as their competitors. E.Only choose products that will maximize profits.

Differentiate the retailer while matching target​ shoppers' expectations.

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A.risk bearing B.financing C.selling and promoting .D.buying and assortment building E.bulk-breaking

selling and promoting

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. A.service retailers B.franchises C.specialty stores D.wholesalers E.non-retailers

service retailers

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______. A.shopper retailing B.showrooming C.mobile retailing D.off-price retailing E.experiential retailing

showrooming

What are the four major types of retail​ organization? A.Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers B.Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations. C.Corporate​ chains, wholesalers,​ superstores, and franchise organizations. D.Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations. E.Discount​ stores, service​ retailers, superstores, and supermarkets.

Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations.

Which of the following statements about retailer marketing decisions is​ correct? A.Stores do not need to differentiate and position themselves. B.Retailers do not differentiate themselves on their service mix. C.Retailers do not have to segment and target their markets. D.Most retailers seek either high markups on higher volume or low markups on lower volume. E.Many retailers identify three critical factors for retail​ success: location,​ location, and location.

Many retailers identify three critical factors for retail​ success: location,​ location, and location.

​___________ are the largest single group of​ wholesalers, accounting for roughly 50 percent of all wholesaling. A.Agents B.Merchant wholesalers C.Manufacturers' agents D.Brokers E.Manufacturers' representatives

Merchant wholesalers

Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and​ customers? A.Risk bearing B.Buying and assortment building C.Financing D.Transportation E.Warehousing

Warehousing

Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________. A.experiential retailing B.social media retailing C.online retailing D.green retailing E.megaretailing

experiential retailing

By practicing​ ______ retailing,​ today's retailers are increasingly adopting environmentally sustainable practices. A.service B.off-price C.experiential D.green E.independent​ off-price

green

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions? A.higher margins and lower sales volume B.operating at a loss and higher sales volume C.lower margins and lower sales volume D.lower margins and higher sales volume E.higher sales volume and inefficient operations.

lower margins and higher sales volume

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ___________. A.social media retailing B.megaretailing C.retail blending D.green retailing E.retail convergence

retail convergence

______ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. A.Shopper marketing B.Retailing C.Wholesaling D.Warehousing E.Manufacturing

retailing

Which of the following correctly describes the retail practice known as​ high-low pricing? A.High-low pricing means some products are priced high and others are priced low. B.High-low pricing means the retailer does not have to run sales on selected items. C.High-low pricing means retailers do not have to use promotions. D.High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions. .E.High-low pricing means retailers charge an everyday low price.

High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

Which of the following statements about major retail trends is​ true? A.The lifecycle of new retail forms is getting longer. B.The global expansion of major retailers into other countries has slowed down. C.The green movement has not yet affected retailing. D.Retail convergence has decreased competition for retailers. E.Online buying is growing at a much brisker pace than retail buying as a whole.

Online buying is growing at a much brisker pace than retail buying as a whole.

The retail marketing mix consists of which of the​ following? A.Product and service​ assortment, retail​ prices, promotion, and retail targeting B.Product and service​ assortment, retail​ prices, promotion, and retail segmentation C.Product and service​ assortment, retail​ prices, promotion and store differentiation. D.Product and service​ assortment, retail​ prices, promotion, and location E.Product and service​ assortment, retail​ prices, promotion, and store positioning

Product and service​ assortment, retail​ prices, promotion, and location

Retailers must decide on which three major product​ variables? A.Product​ assortment, store​ atmosphere, and price B.Product​ assortment, services​ mix, and location C.Product​ assortment, services​ mix, and store atmosphere D.Product​ assortment, price, and location E.Product​ assortment, services​ mix, and price

Product​ assortment, services​ mix, and store atmosphere

Which of the following statements about shopping centers is​ correct? A.Shopping centers are only found in rural areas. B.The most common type of shopping center is a strip mall. C.Retailers in a shopping center are independently owned and managed. D.Banks cannot be part of a shopping center. E.Shopping centers cannot have more than 10 stores because of zoning laws.

The most common type of shopping center is a strip mall.

Which of the following statements about wholesaling is​ true? A.Wholesalers do not make positioning decisions. B.Wholesalers do not need to differentiate themselves. C.Wholesalers must make decisions regarding their marketing mix. D.Wholesalers do not need to segment their markets. E.Wholesalers do not need to define a target market.

Wholesalers must make decisions regarding their marketing mix.