Chapter 11 (communication channels)

information rich channels

convey more nonverbal information *effective managers tend to use more info-rich communication channels than less effective managers

public relations

create external communications about a client's product, services, or practices for specific receivers

message of a public relations effort be b2b, b2c or media related

b2b- business to business b2c- business to consumer media related

external communications:

press releases ads web pages customer communications

only 7% of verbal communication comes from...

the words themselves