Chapter 11 (communication channels)
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information rich channels
convey more nonverbal information *effective managers tend to use more info-rich communication channels than less effective managers
public relations
create external communications about a client's product, services, or practices for specific receivers
message of a public relations effort be b2b, b2c or media related
b2b- business to business b2c- business to consumer media related
external communications:
press releases ads web pages customer communications
only 7% of verbal communication comes from...
the words themselves
