Chapter 11 Marketing
Superstores that are actually giant specialty stores and have seen tremendous growth recently are called _______. A.service retailers B.category killers C.discount stores D.supermarkets E.off-price retailers
category killers
By practicing ______ retailing, today's retailers are increasingly adopting environmentally sustainable practices. A.independent off-price B.green C.off-price D.experiential E.service
green
Which of the following statements about shopping centers is correct? A.Shopping centers cannot have more than 10 stores because of zoning laws. B.Retailers in a shopping center are independently owned and managed. C.Banks cannot be part of a shopping center. D.The most common type of shopping center is a strip mall. E.Shopping centers are only found in rural areas.
the most common type of shopping center is a strip mall
One retail trend resulting from economic conditions is ________. A.the rise of megaretailers B.the growth of social media retailing C.pop-up stores D.green retailing E.tighter consumer spending
tighter consumer spending
What are the four major types of retail organization? A.Discount stores, service retailers, superstores, and supermarkets. B.Corporate chains, voluntary chains, retailer cooperatives, and wholesalers C.Corporate chains, voluntary chains, wholesalers, and franchise organizations. D.Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations. E.Corporate chains, wholesalers, superstores, and franchise organizations.
Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations
The retail marketing mix consists of which of the following? A.Product and service assortment, retail prices, promotion, and retail targeting B.Product and service assortment, retail prices, promotion, and retail segmentation C.Product and service assortment, retail prices, promotion, and store positioning D.Product and service assortment, retail prices, promotion, and location E.Product and service assortment, retail prices, promotion and store differentiation.
Product and service assortment, retail prices, promotion, and location
Retailers must decide on which three major product variables? A.Product assortment, services mix, and location B.Product assortment, store atmosphere, and price C.Product assortment, services mix, and price D.Product assortment, price, and location E.Product assortment, services mix, and store atmosphere
Product assortment, services mix, and store atmosphere
Carefully orchestrating the store's layout and displays, background music, colors, and smells is related to ________. A.social media retailing B.online retailing C.experiential retailing D.megaretailing E.green retailing
experiential retailing
A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions? A.operating at a loss and higher sales volume B.lower margins and higher sales volume C.lower margins and lower sales volume D.higher margins and lower sales volume E.higher sales volume and inefficient operations.
lower margins and higher sales volume
___________ are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. A.Agents B.Manufacturers' agents C.Manufacturers' representatives D.Brokers E.Merchant wholesalers
merchant wholesalers
Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called ___________. A.retail convergence B.social media retailing C.green retailing D.megaretailing E.retail blending
retail convergence
_______ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A.Shopper marketing B.Manufacturing C.Wholesaling D.Warehousing E.Retailing
retailing
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A.financing B.bulk-breaking C.buying and assortment building D.selling and promoting E.risk bearing
selling and promoting
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________. A.non-retailers B.franchises C.service retailers D.wholesalers E.specialty stores
service retailers
_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A.Showrooming B.Retailing C.Internal marketing D.Warehousing E.Shopper marketing
shopper marketing
The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______. A.mobile retailing B.off-price retailing C.experiential retailing D.showrooming E.shopper retailing
show rooming
Which type of retailer carries a narrow product line with deep assortments within those lines? A.Department stores B.Specialty stores C.Superstores D.Supermarkets E.Convenience stores
specialty stores
Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and customers? A.Warehousing B.Financing C.Transportation D.Risk bearing E.Buying and assortment building
warehousing
Which of the following statements about major retail trends is true? A.The green movement has not yet affected retailing. B.Retail convergence has decreased competition for retailers. C.The global expansion of major retailers into other countries has slowed down. D.The lifecycle of new retail forms is getting longer. E.Online buying is growing at a much brisker pace than retail buying as a whole.
Online buying is growing at a much brisker pace than retail buying as a whole.
After segmenting and defining their target markets, what should retailers do next? A.Decide how they will differentiate and position themselves in the market. B.Decide on the store atmosphere C.Decide on the location. D.Decide on the level of service. E.Decide on the product assortment.
Decide how they will differentiate and position themselves in the market.
What is the overall goal when retailers choose their product assortment A.Differentiate the retailer while matching target shoppers' expectations. B.Only choose products that will maximize profits. C.Offer the same products as their competitors. D.Offer as many products as they can fit on the shelves. E.Offer products that will appeal to as many segments as possible.
Differentiate the retailer while matching target shoppers' expectations.
Which of the following correctly describes the retail practice known as high-low pricing? A.High-low pricing means retailers do not have to use promotions. B.High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions. C.High-low pricing means the retailer does not have to run sales on selected items. D.High-low pricing means some products are priced high and others are priced low. E.High-low pricing means retailers charge an everyday low price.
High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions.
Which of the following statements about retailer marketing decisions is correct? A.Retailers do not have to segment and target their markets. B.Many retailers identify three critical factors for retail success: location, location, and location. C.Most retailers seek either high markups on higher volume or low markups on lower volume. D.Stores do not need to differentiate and position themselves. E.Retailers do not differentiate themselves on their service mix.
Many retailers identify three critical factors for retail success: location, location, and location.
Which of the following statements about wholesaling is true? A.Wholesalers do not need to segment their markets. B.Wholesalers do not need to differentiate themselves. C.Wholesalers do not need to define a target market. D.Wholesalers do not make positioning decisions. E.Wholesalers must make decisions regarding their marketing mix.
Wholesalers must make decisions regarding their marketing mix.
Macy's carries several product lineslong dash—typically clothing, home furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________. A. off-price retailer B.department store C.specialty store D.discount store E.superstore
department store