Chapter 11 Marketing

Superstores that are actually giant specialty stores and have seen tremendous growth recently are called​ _______. A.service retailers B.category killers C.discount stores D.supermarkets E.off-price retailers

category killers

By practicing​ ______ retailing,​ today's retailers are increasingly adopting environmentally sustainable practices. A.independent​ off-price B.green C.off-price D.experiential E.service

green

Which of the following statements about shopping centers is​ correct? A.Shopping centers cannot have more than 10 stores because of zoning laws. B.Retailers in a shopping center are independently owned and managed. C.Banks cannot be part of a shopping center. D.The most common type of shopping center is a strip mall. E.Shopping centers are only found in rural areas.

the most common type of shopping center is a strip mall

One retail trend resulting from economic conditions is​ ________. A.the rise of megaretailers B.the growth of social media retailing C.pop-up stores D.green retailing E.tighter consumer spending

tighter consumer spending

What are the four major types of retail​ organization? A.Discount​ stores, service​ retailers, superstores, and supermarkets. B.Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers C.Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations. D.Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations. E.Corporate​ chains, wholesalers,​ superstores, and franchise organizations.

Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations

The retail marketing mix consists of which of the​ following? A.Product and service​ assortment, retail​ prices, promotion, and retail targeting B.Product and service​ assortment, retail​ prices, promotion, and retail segmentation C.Product and service​ assortment, retail​ prices, promotion, and store positioning D.Product and service​ assortment, retail​ prices, promotion, and location E.Product and service​ assortment, retail​ prices, promotion and store differentiation.

Product and service​ assortment, retail​ prices, promotion, and location

Retailers must decide on which three major product​ variables? A.Product​ assortment, services​ mix, and location B.Product​ assortment, store​ atmosphere, and price C.Product​ assortment, services​ mix, and price D.Product​ assortment, price, and location E.Product​ assortment, services​ mix, and store atmosphere

Product​ assortment, services​ mix, and store atmosphere

Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________. A.social media retailing B.online retailing C.experiential retailing D.megaretailing E.green retailing

experiential retailing

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions? A.operating at a loss and higher sales volume B.lower margins and higher sales volume C.lower margins and lower sales volume D.higher margins and lower sales volume E.higher sales volume and inefficient operations.

lower margins and higher sales volume

​___________ are the largest single group of​ wholesalers, accounting for roughly 50 percent of all wholesaling. A.Agents B.Manufacturers' agents C.Manufacturers' representatives D.Brokers E.Merchant wholesalers

merchant wholesalers

Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ___________. A.retail convergence B.social media retailing C.green retailing D.megaretailing E.retail blending

retail convergence

_______ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. A.Shopper marketing B.Manufacturing C.Wholesaling D.Warehousing E.Retailing

retailing

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A.financing B.bulk-breaking C.buying and assortment building D.selling and promoting E.risk bearing

selling and promoting

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. A.non-retailers B.franchises C.service retailers D.wholesalers E.specialty stores

service retailers

​_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A.Showrooming B.Retailing C.Internal marketing D.Warehousing E.Shopper marketing

shopper marketing

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______. A.mobile retailing B.off-price retailing C.experiential retailing D.showrooming E.shopper retailing

show rooming

Which type of retailer carries a narrow product line with deep assortments within those​ lines? A.Department stores B.Specialty stores C.Superstores D.Supermarkets E.Convenience stores

specialty stores

Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and​ customers? A.Warehousing B.Financing C.Transportation D.Risk bearing E.Buying and assortment building

warehousing

Which of the following statements about major retail trends is​ true? A.The green movement has not yet affected retailing. B.Retail convergence has decreased competition for retailers. C.The global expansion of major retailers into other countries has slowed down. D.The lifecycle of new retail forms is getting longer. E.Online buying is growing at a much brisker pace than retail buying as a whole.

Online buying is growing at a much brisker pace than retail buying as a whole.

After segmenting and defining their target​ markets, what should retailers do​ next? A.Decide how they will differentiate and position themselves in the market. B.Decide on the store atmosphere C.Decide on the location. D.Decide on the level of service. E.Decide on the product assortment.

Decide how they will differentiate and position themselves in the market.

What is the overall goal when retailers choose their product​ assortment A.Differentiate the retailer while matching target​ shoppers' expectations. B.Only choose products that will maximize profits. C.Offer the same products as their competitors. D.Offer as many products as they can fit on the shelves. E.Offer products that will appeal to as many segments as possible.

Differentiate the retailer while matching target​ shoppers' expectations.

Which of the following correctly describes the retail practice known as​ high-low pricing? A.High-low pricing means retailers do not have to use promotions. B.High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions. C.High-low pricing means the retailer does not have to run sales on selected items. D.High-low pricing means some products are priced high and others are priced low. E.High-low pricing means retailers charge an everyday low price.

High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

Which of the following statements about retailer marketing decisions is​ correct? A.Retailers do not have to segment and target their markets. B.Many retailers identify three critical factors for retail​ success: location,​ location, and location. C.Most retailers seek either high markups on higher volume or low markups on lower volume. D.Stores do not need to differentiate and position themselves. E.Retailers do not differentiate themselves on their service mix.

Many retailers identify three critical factors for retail​ success: location,​ location, and location.

Which of the following statements about wholesaling is​ true? A.Wholesalers do not need to segment their markets. B.Wholesalers do not need to differentiate themselves. C.Wholesalers do not need to define a target market. D.Wholesalers do not make positioning decisions. E.Wholesalers must make decisions regarding their marketing mix.

Wholesalers must make decisions regarding their marketing mix.

​Macy's carries several product lineslong dash—typically ​clothing, home​ furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers.​ Macy's is best described as​ a(n) ________. A. off-price retailer B.department store C.specialty store D.discount store E.superstore

department store