Chapter 11 Quiz

Which company built a more human brand on TikTok by leveraging a spokesperson "Dave," who is featured in the majority of their videos?

The Washington Post

Which of the following is NOT an element of a TikTok Video?

The brand

True or Fale: Overall, ads on TikTok are perceived as more favorable than ads on other platforms, with a 10% higher ad receptivity compared to other platforms.

True

True or False: The TikTok algorithm gives preference to the number of followers an account has

False

Which of the following is NOT a TikTok ad format?

Shopping ad

Which of the following TikTok video features allows creators to integrate scenes from another video into their own?

Stitch

True or False: Many experts predict that TikTok will be the next billion-user social media platform

True

True or False: TikTok is built on a hashtag experience, as the Discover tab is organized by trending and popular hashtags.

True

True or False: TikTok is one of the fastest growing social media apps in the world

True

Which country did TikTok originate in?

China

Which of the following TikTok video features allows users to create videos with other creators, placing videos next to each other in a left-and-right layout?

Duet