Chapter 1/2
Which of the following is not considered a portal?
Amazon
Which of the following companies uses a transaction fee revenue model?
E*Trade
Which of the following is a leading platform for social e-commerce?
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
Which of the following does not use a subscription revenue model?
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
All of the following are platforms for C2C e-commerce except:
Walmart
All of the following primarily use an advertising revenue model except:
Walmart
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
angel investor
Which of the following is an unfair competitive advantage?
brand name
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
Which of the following can be considered synonymous with the term e-commerce?
digital commerce
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
Grainger is an example of which of the following business models?
e-distributor
In the subscription revenue model, a company primarily generates income from the display of ads.
false
M-commerce is the type of e-commerce that generates the most revenue.
false
The term e-commerce refers to the digital enabling of business processes both inside and outside the firm.
false
Which of the following is another name for a revenue model?
financial model
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators
Which of the following refers to any disparity in relevant market information among parties in a transaction?
information asymmetry
In the ________ business model, a web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
Which of the following is a physical place you visit in order to transact?
marketplace
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
mobile ecommerce
________ represents the total number of users or customers an e-commerce business can obtain.
reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
richness
Which of the following refers to the complexity and content of a message?
richness
What is the primary revenue model for an e-distributor?
sales
Which of the following are Amazon's primary value propositions?
selection and convenience
Which of the following features of e-commerce technology allows users to participate in the creation of online content?
social technology
A perfect market is one in which:
there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production
The financial services, travel services, and job placement services industries typically use the ________ business model.
transaction broker
Information asymmetries enable some firms to have an edge over others.
true
Personalization involves targeting marketing messages to specific individuals by adjusting the message based upon a consumer's preferences or past purchasing behavior.
true
Slow followers are sometimes more successful than first movers.
true
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity
Which element of the business model addresses what a firm provides that other firms do not and cannot?
value proposition
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
venture capital investors
Which of the following refers to the practice of researching a product online before purchasing it at a physical store?
webrooming