Chapter 13 Consumer Behavior

chronological

The actual number of years a person has been alive

connexity

allows people to remain free of the restraints of wires and cords, but still have media available at any time

assimilation

new immigrants adopt products, habits, and values they identify with the mainstream culture

three

number of generations living together in an extended family unit

Tweens

8-to 14-year-old children

megachurch

A church that serves 2000 or more congregants per week

"in" teens

Advertising to teens typically depicts THESE people in the ad using the product

Asian American

American ethnic subculture that is the fastest growing

Generation Z

An age cohort that describes kids who were born in the late 1990s to early 2000s

Silent

Generation includes people who were born between the two World Wars

Gen Y

THIS a generation is also included as Echo boomers and Millennials

teens

NOT one of the basic conflicts common to all of THIS age group are Autonomy vs. belonging, Rebellion vs. conformity, Narcissism vs. conformity

Mexican

Nearly 60% of the Hispanic American population are of this descent

taboo

The lack of marketing information about religion is primarily due to religion being somewhat of a THIS subject among researchers

Baby Boomer Generation

The most powerful age segment economically in the United States

de-ethnicization

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called

nuclear

This family type consists of a mother, a father, and at least one child

High-content culture

group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word

cohort

consists of people of similar ages who have undergone similar experiences

subculture

defined as a group whose members share beliefs and common experiences that set them apart from others.

Halal

foods are permissible under the laws of Islam

segregation

immigrants who tend to live and shop in places separated from mainstream Anglo consumers are said to exhibit this

acculturation agent

someone who teaches many things about the culture that new immigrants will adopt

progressive learning

the process by which consumers acquire the information that they apply to future purchase behavio

adaptation

the process that occurs when a sensation becomes so familiar that it no longer commands attention