Chapter 13 Consumer Behavior
chronological
The actual number of years a person has been alive
connexity
allows people to remain free of the restraints of wires and cords, but still have media available at any time
assimilation
new immigrants adopt products, habits, and values they identify with the mainstream culture
three
number of generations living together in an extended family unit
Tweens
8-to 14-year-old children
megachurch
A church that serves 2000 or more congregants per week
"in" teens
Advertising to teens typically depicts THESE people in the ad using the product
Asian American
American ethnic subculture that is the fastest growing
Generation Z
An age cohort that describes kids who were born in the late 1990s to early 2000s
Silent
Generation includes people who were born between the two World Wars
Gen Y
THIS a generation is also included as Echo boomers and Millennials
teens
NOT one of the basic conflicts common to all of THIS age group are Autonomy vs. belonging, Rebellion vs. conformity, Narcissism vs. conformity
Mexican
Nearly 60% of the Hispanic American population are of this descent
taboo
The lack of marketing information about religion is primarily due to religion being somewhat of a THIS subject among researchers
Baby Boomer Generation
The most powerful age segment economically in the United States
de-ethnicization
The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called
nuclear
This family type consists of a mother, a father, and at least one child
High-content culture
group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word
cohort
consists of people of similar ages who have undergone similar experiences
subculture
defined as a group whose members share beliefs and common experiences that set them apart from others.
Halal
foods are permissible under the laws of Islam
segregation
immigrants who tend to live and shop in places separated from mainstream Anglo consumers are said to exhibit this
acculturation agent
someone who teaches many things about the culture that new immigrants will adopt
progressive learning
the process by which consumers acquire the information that they apply to future purchase behavio
adaptation
the process that occurs when a sensation becomes so familiar that it no longer commands attention