Chapter 13

अब Quizwiz के साथ अपने होमवर्क और परीक्षाओं को एस करें!

Which of the following describes an off-price retailer?

Buys at less-than-regular wholesale prices and sells at less than retail

Which of the following is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods?

Convenience store

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost.

Financing

__________ provide an entire line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Full-service wholesalers

__________ retailing refers to the creation of a seamless​ cross-channel buying experience.

Omni-channel

Which of the following statements about major retail trends is​ true?

Online buying is growing at a much brisker pace than retail buying as a whole.

Retailers must decide on which three major product​ variables?

Product​ assortment, services​ mix, and store atmosphere

All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Retailing

Which of the following is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit?

Shopping center

Which of the following describes wholesale merchants?

They sell primarily to retailers and provide a full range of services.

Which of the following is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising?

Voluntary chain

__________ is an example of a discount store.

Walmart

Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and​ customers?

Warehousing

__________ sell primarily to retailers and provide a full range of services.

Wholesale merchants

Which of the following statements about wholesaling is​ true?

Wholesalers must make decisions regarding their marketing mix.

two or more outlets that are commonly owned and controlled

corporate chain

By practicing​ ________, today's retailers are increasingly adopting environmentally sustainable practices.

green retailing

Deciding on store atmosphere is a major part of a product variable, and is an example of a __________.

product assortment and services decision

Wholesalers add customer value through the​ __________ they offer.

products and services

​Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ________.

retail convergence

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

retailer cooperative

One type of contractual retail association is a​ ________, which is a group of independent retailers that bands together to set up a jointly​ owned, central wholesale operation and conduct joint merchandising and promotion efforts.

retailer cooperative

​_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale.

shopper marketing

A __________ is a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

supermarket

A retail trend resulting from weak economic conditions is​ ________.

tighter consumer spending

Which of the following describes promotion decisions?

Advertising, personal selling, sales promotion, public relations, and direct marketing

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions?

Lower margins and selling higher volume

Which of the following statements about retailer marketing decisions is​ correct?

Many retailers identify three critical factors for retail​ success: location,​ location, and location.

__________ are huge unenclosed shopping centers consisting of a long strip of retail stores including freestanding anchor stores.

Power centers

The retail marketing mix consists of which of the​ following?

Product and service​ assortment, retail​ prices, promotion, and place Your answer is correct.

________ carry narrow product lines with deep assortments within those lines.

Specialty stores

Supermarket

a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

L.L. Bean has turned its flagship store into a​ full-fledged outdoor adventure​ center, which is an example of​ __________.

experiential retailing

Tiffany and Neiman Marcus are classified as​ __________ retailers.

full-service

Limited-service wholesalers __________.

offer fewer services than other wholesalers

Industrial distributors __________.

sell to manufacturers rather than to retailers

What is the name for the shopping practice of coming into retail stores to check out merchandise and prices but instead buying from an online-only rival?

Showrooming

Which one of the following statements does NOT portray the success of global expansion of major​ retailers?

Adapting the operations that work well in the home country create success abroad.

__________ have shifted the balance of power between retailers and producers.

Megaretailers

________ are the largest single group of​ wholesalers, accounting for roughly​ 50% of all wholesaling.

Merchant Wholesalers

__________ are the largest single group of wholesalers.

Merchant wholesalers

A​ ________ contains between 15 and 50 retail stores. It normally contains a branch of a department store or variety​ store, a​ supermarket, specialty​ stores, professional​ offices, and sometimes a bank.

community shopping center


संबंधित स्टडी सेट्स

Insurance: Types of Life Polices

View Set

Ch 11, 12, 13 fin, Fin 400 Chapter 14 & 15

View Set

NURS 3110 - Powdered Medications Test

View Set

Definition and models of Blended Learning

View Set

Test and Assessment Qs - Attempt #1

View Set

Financial Algebra Chapters 6-3 and 6-4/Vocabulary

View Set