Chapter 16: LS

What benefits do firms receive by using routing and scheduling systems to manage shipment of merchandise from distribution centers to store?

Accurate estimates of arrival time of merchandise More efficient routes for deliveries

A _________ ________ is a facility where goods are received, stores, and redistributed to company stores or customers.

Distribution center

Distribution systems use which of the following to make the process of checking merchandise more efficient?

EDI RFID

Sometimes computers send business documents from a retailer to a vendor and back. This is known as ____________

Electronic data interchange (EDI)

The interval between the moment when a store sees that an order must be placed and the moment when the merchandise arrives is called _______ ___________

Lead time

Marketing channels include:

Stores Warehouses

Responding to suggestions from a store where he purchased new shoes, Devon records himself playing soccer in the shoes. He posts the video on the internet and urges other consumers to do he same. Numberous people follow suit, and the store cannot keep up with orders for that type of shoe. This is an example of a ______ marketing program

Viral

In the management of market channels, a strategic relationship is also known as

a partnering relationship

A vertical system in which there is no common ownership and no contractual relationships, but the dominant channel members controls the controls the relationship, is known as a _______ vertical system

administered

Information communicated from the store to the manufacturer typically includes ___

automatic reordering sales transaction data

Conflicting goals of channel members can often lead to channel ___________

conflict

A _________ vertical marketing system is one in which independent companies throughout the supply chain commit to their share of the work through signed agreements.

contractual

When merchandise is sold, stores compile data about the purchase. Then the data is entered into a huge database know as a ______-

data warehouse

Samson works for a large firm in the warehouse department. He coordinates the delivery of merchandise to distribution centers. Samson is a _______

dispatcher

sales department coordinates delivery with:

distribution center

In a conventional marketing channel

each channel member pursues its own objectives independently, with little care about other channel members

The best way to avoid vertical channel conflict it to

ensure that communication between channel partners is honest and open

who performs a specialized function within a marketing channel?

every member

Activities a distribution center performs include:

getting merchandise ready for sale cross-docking

When two electronics stores that sell Sanyo TVs engage in a price war, this is an example of _______ channel conflict

horizontal

Information transmitted back and forth between vendors includes _________

invoices purchase order data bout returned merchandise

The benefits of a just-in-time (JIT) system include:

less lead time greater product availability

The intergration of supplies, manufactures, warehouses, stores, and transportation intermediaries is called __________ management.

marketing channel

indirect marketing channel could involve a transaction from a manufacturer to consumer including all of the following EXCEPT

materials supplier (ANSWER) includes: shipper, retailer merchandise wholesaler

A distribution center creates a list of products to be shipped to stores on a certain day. For each shipment, which of the following is generated?

pick ticket shipping ticket

A large grocery store chain insists that its suppliers stop packaging their bagels in plastic wrap, and they copay. This is an example of

power within the marketing channel

in a distribution system, "recieving" is

recording products that have been received as trucks deliver them to a distribution center

The flow of information between buyer and manufacturer (flow 3) usually communicates ___________

shipping dates orders for new merchandise price negotiations

Activities that take place at distribution centers:

storage of goods shipment of goods receipt of goods

another term for marketing channel management is _____ management

supply chain

Using the _______ system, the manufacture knows when the retailer's inventory has dropped to a certain reorder point, which means the manufacturer should deliver more merchandise

vendor managed inventory

Generally, relationships in supply chains exist because the parties ___________.

want or need something from one another

Manufacturers make products and sell them to _______, who resell the merchandise to retailers

wholesalers