Chapter 18 MTSM

What is social media Net Promoter Score (NPS)?

A metric that companies use to measure the willingness of customers to recommend a company's products or service to others.

What is Google Analytics?

A web analytics service that tracks conversion and reports website traffic.

Which of the following is NOT a social media report available within Google Analytics?

Net Promoter Score (NPS)

Which of the following is social media ROI by revenue formula:

Profit/ Total Investment x 100

Which of the following is NOT a buyer's journey listed social media metrics map?

Re-engage

What are UTM parameters?

Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.

Only 15% of CMOs have been able to quantify the impact of social media.

True

What is social media share of voice?

The percentage of brand mentions, or people talking about a company online compared to its competitors

_____ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.

Top of Mind Awareness (ToMA)

Earned media is the most valuable type of media.

True