Chapter 18 MTSM
What is social media Net Promoter Score (NPS)?
A metric that companies use to measure the willingness of customers to recommend a company's products or service to others.
What is Google Analytics?
A web analytics service that tracks conversion and reports website traffic.
Which of the following is NOT a social media report available within Google Analytics?
Net Promoter Score (NPS)
Which of the following is social media ROI by revenue formula:
Profit/ Total Investment x 100
Which of the following is NOT a buyer's journey listed social media metrics map?
Re-engage
What are UTM parameters?
Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.
Only 15% of CMOs have been able to quantify the impact of social media.
True
What is social media share of voice?
The percentage of brand mentions, or people talking about a company online compared to its competitors
_____ is when a company, brand or product is first in customers' minds when they think of a particular industry or category.
Top of Mind Awareness (ToMA)
Earned media is the most valuable type of media.
True
