Chapter 19

Organizations with strong positive reputations are generally more successful because they:

Often get the benefit of the doubt in uncertain circumstances.

A firm can affect the general public's opinion of its reputation through:

All of these are correct: Television advertisements, Billboard messages, Blogs written by CEOs.

Which of the following represents a type of corporate crisis?

All of these are correct: acts of god, management indecision, mechanical problems

Building a positive and ethical reputation requires a firm to:

Convey a compelling story about the firm and what it stands for.

Global businesses that have extended their public relations strategies worldwide should:

Ensure that communications with local media take place in the area's native language.

According to the Institute for Crisis Management this industry is among the top crisis-prone industries because of sophisticated technology found in its products:

Pharmaceuticals

Which of these channels represents a traditional media outlet?

Television

During crisis management, doing the right thing should include:

Both accepting responsibility and expressing regret.

The way organizational members believe others see the organization is called the corporate:

image

The purpose of the media relations department is to manage a firm's:

Both relationship with the public and public image.

Which of the following is (are) true regarding a recognizable brand?

All of these are correct: Identifies how a company is distinctive from their rivals, Instills an emotional attachment that creates brand loyalty, Customers trust its exceptional value.

The corporate reputation is accurately described by which statement(s)?

All of these are correct: Refers to desirable qualities, Refers to undesirable qualities, Relies on the perceptions of past actions, results, and future prospects.

Scenario-based press releases, key discussion points, and procedures to activate the organization's website are all part of which step in an effective crisis management plan?

Get ready before the crisis hits

The corporate reputation of distinction must be built:

Overtime

Seeking to restore the firm's reputation takes place during this effective crisis management step:

Follow up and, where appropriate, make amends to those affected.