chapter 2

1970s

* Advertising was evolving * It was becoming sexists and companies were understanding that it was a diverse market.

deception from lies

* Burger King ad vs real Burger * Photoshopped photo of old lady for an aging cream

sexuality

* Overdone. Taken to absurd length. * Some people say it works

1950s

* US superpower * Coke * People want more and more. " compete with your neighbors "

US advertising

1-2% of gdp

wealth

1880 to present time, people started to make a lot more money per capita.

2000s- today

Advertising revenue is concentrated on amazon, google, facebook, and Netflix

1980

Advertising was seen as a Global world. No boundaries. Nationality didn't matter. cococola was a big company that was able to advertise around the world

Deception from confusion

Aspirin is. aspirin. No matter the price it will always be aspirin. So which one ar you going to buy? Thers no reason to buy the more expensive product

materialism

Diamond, cars, nike designed Jordan shoes, Calvin cleans shoes

transportation

Fresh fruit and lobster...etc. all shipped to Florida and available to eat in the off season.

capitalism

Greatest concentration of advertising is in market economy. US, Canada...etc.

ads are offensive

Man hitting wife because the coffee was cold

at risk population

Marketers who go outside the. Perimeters of an informed audience or and audience that have Efficacy of think about adverisnetmn Example: sexualizing children, snoop Dogg selling unhealthy alcohol products, cigarette that only target black people

Ads perpetuate stereotypes

Mostly women and ethnic minorities

William Bernbach

New Yorker. Volkswagen was a one of his clients. Americans didn't like the buggy but he changed advertising forever. He treated costumers like adults. his ad he just said "think small". He didn't really care to compete with the neighbors. He was also the first to use ethnicity in his ads * HE WAS A LEGEND.

ads invade public space

Time square New York, blimb

Excess production

Urban communities were growing and machines were becoming a thing in 1800-1990

Leo Burnett

Worked in Chicago with clients who worked with farmers from the mid west. Started ad angry in a hotel Marlboro campaigns. Used midwest vibe. Kellogs used his ad agency

120

ad industry is ---- years old

population

as a ------ grows, its hard to reach your target. its important to have a different way of talking to your people. Increase in ------ in the world by late 1800s. In the US we really grew in 2000s due to mostly immigrants.

Claude hopkins

believed that a even we understood the human mind we can create something irresistible. He was wrong. advertising was a science

Ogibly

from New york. Created fictional characters for his products . "The man in the Hathaway shirt" fictional character with an eyepatch "If it doesn't sell, it isn't creative"

GDP

if ---- is rising the ad industry is doing really well

Subliminal embeds

images in a movie that are fast to see but our subconscious sees it.

free media

media is not controlled or supported by the government. don't have to deal with advertising with this model because people have subscriptions now

alber lasker

philanthropist. Greatest salesman. Sold newspaper and within a year he bought the ad agency he was working at. This man is an advertising legend. Wanting a career as a reporter, he instead acquired lord and Thomas, which he built into the most successful agency if tis day

regulating advertising

this can happen to advertisements by government agencies such as the FTC.