chapter 2
1970s
* Advertising was evolving * It was becoming sexists and companies were understanding that it was a diverse market.
deception from lies
* Burger King ad vs real Burger * Photoshopped photo of old lady for an aging cream
sexuality
* Overdone. Taken to absurd length. * Some people say it works
1950s
* US superpower * Coke * People want more and more. " compete with your neighbors "
US advertising
1-2% of gdp
wealth
1880 to present time, people started to make a lot more money per capita.
2000s- today
Advertising revenue is concentrated on amazon, google, facebook, and Netflix
1980
Advertising was seen as a Global world. No boundaries. Nationality didn't matter. cococola was a big company that was able to advertise around the world
Deception from confusion
Aspirin is. aspirin. No matter the price it will always be aspirin. So which one ar you going to buy? Thers no reason to buy the more expensive product
materialism
Diamond, cars, nike designed Jordan shoes, Calvin cleans shoes
transportation
Fresh fruit and lobster...etc. all shipped to Florida and available to eat in the off season.
capitalism
Greatest concentration of advertising is in market economy. US, Canada...etc.
ads are offensive
Man hitting wife because the coffee was cold
at risk population
Marketers who go outside the. Perimeters of an informed audience or and audience that have Efficacy of think about adverisnetmn Example: sexualizing children, snoop Dogg selling unhealthy alcohol products, cigarette that only target black people
Ads perpetuate stereotypes
Mostly women and ethnic minorities
William Bernbach
New Yorker. Volkswagen was a one of his clients. Americans didn't like the buggy but he changed advertising forever. He treated costumers like adults. his ad he just said "think small". He didn't really care to compete with the neighbors. He was also the first to use ethnicity in his ads * HE WAS A LEGEND.
ads invade public space
Time square New York, blimb
Excess production
Urban communities were growing and machines were becoming a thing in 1800-1990
Leo Burnett
Worked in Chicago with clients who worked with farmers from the mid west. Started ad angry in a hotel Marlboro campaigns. Used midwest vibe. Kellogs used his ad agency
120
ad industry is ---- years old
population
as a ------ grows, its hard to reach your target. its important to have a different way of talking to your people. Increase in ------ in the world by late 1800s. In the US we really grew in 2000s due to mostly immigrants.
Claude hopkins
believed that a even we understood the human mind we can create something irresistible. He was wrong. advertising was a science
Ogibly
from New york. Created fictional characters for his products . "The man in the Hathaway shirt" fictional character with an eyepatch "If it doesn't sell, it isn't creative"
GDP
if ---- is rising the ad industry is doing really well
Subliminal embeds
images in a movie that are fast to see but our subconscious sees it.
free media
media is not controlled or supported by the government. don't have to deal with advertising with this model because people have subscriptions now
alber lasker
philanthropist. Greatest salesman. Sold newspaper and within a year he bought the ad agency he was working at. This man is an advertising legend. Wanting a career as a reporter, he instead acquired lord and Thomas, which he built into the most successful agency if tis day
regulating advertising
this can happen to advertisements by government agencies such as the FTC.