Chapter 2- True or False
A company introduces a contest that requires a mix of chance and skill. This contest will be illegal in Canada
FALSE
A locality has only one cable service provider. The locality experiences monopolistic competition in the cable service market
FALSE
Albert, who was born in 1978, is a baby boomer
FALSE
Direct competitors refer to products that compete for the same buying dollar in a slightly different category
FALSE
Generation X is the group of people born between 1972 and 1992 and referred to as Millennials
FALSE
Greg has $60,000 left annually for spending after paying all the taxes. Greg's gross income is $60,000
FALSE
In Canada, online shopping grew in popularity much faster than in most developed countries
FALSE
In Canada, rural areas tend to dominate most of the population growth
FALSE
Increased interest in healthy living has been driven by growth in the young adult population
FALSE
Products such as grains and vegetables cannot function in an environment where perfect competition exists
FALSE
The main immigrant languages are German, and Spanish
FALSE
Twitter is now the most commonly accessed Social Media in Canada
FALSE
A consumer has $100,000 left for spending and savings after paying his taxes. This sum amounts to his disposable income
TRUE
A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business
TRUE
A recession is a time of slow economic activity with two consecutive periods of negative growth
TRUE
Cloud computing refers to the ability to access and use programs from a personal computer
TRUE
Competitive forces refer to alternative products that can satisfy a specific market's needs
TRUE
Disposable income is the after-tax income a consumer has left after paying for necessities
TRUE
Each generation tends to have different tastes, consumption patterns, and attitudes
TRUE
Generation Z consumers are considered to be pioneers of social media
TRUE
Inflation is a period in which product prices rise without an increase in the cost of production
TRUE
Internet access has changed the way consumers communicate with each other and with marketers
TRUE
Macroeconomic forces refer to the state of a country's economy as a whole
TRUE
Oligopoly is a type of competition that occurs when few companies control a market
TRUE
Recently, Canadians have moved towards purchasing more fresh, local and ethnic food options
TRUE
Regulations refer to the restrictions placed on marketing practices by government and industry associations
TRUE
Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store
TRUE
Socio-cultural forces refer to cultural values, ideas, and attitudes that are learned and shared among a group of people
TRUE
The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals
TRUE
The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice
TRUE
The dominant household structure in Canada is the one-person household
TRUE
