Chapter 2- True or False

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A company introduces a contest that requires a mix of chance and skill. This contest will be illegal in Canada

FALSE

A locality has only one cable service provider. The locality experiences monopolistic competition in the cable service market

FALSE

Albert, who was born in 1978, is a baby boomer

FALSE

Direct competitors refer to products that compete for the same buying dollar in a slightly different category

FALSE

Generation X is the group of people born between 1972 and 1992 and referred to as Millennials

FALSE

Greg has $60,000 left annually for spending after paying all the taxes. Greg's gross income is $60,000

FALSE

In Canada, online shopping grew in popularity much faster than in most developed countries

FALSE

In Canada, rural areas tend to dominate most of the population growth

FALSE

Increased interest in healthy living has been driven by growth in the young adult population

FALSE

Products such as grains and vegetables cannot function in an environment where perfect competition exists

FALSE

The main immigrant languages are German, and Spanish

FALSE

Twitter is now the most commonly accessed Social Media in Canada

FALSE

A consumer has $100,000 left for spending and savings after paying his taxes. This sum amounts to his disposable income

TRUE

A marketing environmental scan is performed to identify trends and pinpoint opportunities and threats to a business

TRUE

A recession is a time of slow economic activity with two consecutive periods of negative growth

TRUE

Cloud computing refers to the ability to access and use programs from a personal computer

TRUE

Competitive forces refer to alternative products that can satisfy a specific market's needs

TRUE

Disposable income is the after-tax income a consumer has left after paying for necessities

TRUE

Each generation tends to have different tastes, consumption patterns, and attitudes

TRUE

Generation Z consumers are considered to be pioneers of social media

TRUE

Inflation is a period in which product prices rise without an increase in the cost of production

TRUE

Internet access has changed the way consumers communicate with each other and with marketers

TRUE

Macroeconomic forces refer to the state of a country's economy as a whole

TRUE

Oligopoly is a type of competition that occurs when few companies control a market

TRUE

Recently, Canadians have moved towards purchasing more fresh, local and ethnic food options

TRUE

Regulations refer to the restrictions placed on marketing practices by government and industry associations

TRUE

Showrooming refers to when consumers use mobile devices to check product pricing and reviews online while in a retail store

TRUE

Socio-cultural forces refer to cultural values, ideas, and attitudes that are learned and shared among a group of people

TRUE

The Advertising Standards Canada is a self-regulatory non-government association run by advertising, media, and marketing professionals

TRUE

The Canadian Marketing Association provides guidelines for its members through its Code of Ethics and Standards of Practice

TRUE

The dominant household structure in Canada is the one-person household

TRUE


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