CHAPTER 20
The __________ considers the future welfare of consumers.
societal marketing concept
The __________ considers future company needs.
strategic planning concept
According to the American Marketing Association's code of ethics, fostering trust in the marketing system means ________.
striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution
__________ give both high immediate satisfaction and high long-run benefits.
Desirable products
Which of the following describes consumerism?
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers
Which statement does not describe sustainable companies?
By setting guidelines, sustainable companies can resolve all the difficult ethical decisions.
What is perceived obsolescence?
Continually changing consumer concepts of acceptable styles to encourage more and earlier buying
__________ is a principle of sustainable marketing that states a company should put most of its resources into customer value-building marketing investments.
Customer value marketing
__________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.
Deceptive pricing
Which of the following describes deceptive packaging?
Exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms
__________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements.
Innovative marketing
Which of the following is true with regard to salutary products?
Low immediate appeal but may benefit consumers in the long run
__________ give high immediate satisfaction but may hurt consumers in the long run.
Pleasing products
__________ products have low immediate appeal but may benefit consumers in the long run.
Salutary
Marketing means that the company should define its strategy in broad social terms rather than narrow product terms.
Sense-of-mission
__________ is a principle of sustainable marketing that states a company should define its mission in broad social terms rather than narrow product terms.
Sense-of-mission marketing
According to the American Marketing Association's code of ethics, embracing ethical values means ________.
building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship
Conscientious marketers face many dilemmas, which include all of the following except __________.
companies and their managers are not responsible for making moral judgments
According to the American Marketing Association, companies should ________ in order to teach managers about important ethical issues and help them find the proper responses.
develop code of ethics programs
GlaxoSmithKline has stated in its ads, "Today's medicines finance tomorrow's miracles." Considering the criticisms of marketing this statement can be related to __________.
excessive mark-up
Deficient products __________.
have neither immediate appeal nor long-run benefits
The sustainable marketing concept __________.
meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
Critics have charged that some companies use __________, causing their products to become unfashionable before they actually should need replacement.
planned obsolescence
According to the environmentalism movement, at the most basic level, a company can practice ________
pollution prevention
Deceptive promotion includes __________.
practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock
The marketing concept __________.
recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do
The __________calls for socially and environmentally responsible actions that meet the present needs of consumers and needs of future generations.
sustainable marketing concept
When McDonald's offers healthy menu choices and uses recyclable packaging, it is most appropriately following the __________.
sustainable marketing concept
Based on consumerism, the traditional sellers' rights include all of the following except __________.
the right to be protected against questionable products and marketing practices
According to the American Marketing Association's code of ethics, doing no harm means ________.
to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make
