CHAPTER 20

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

The __________ considers the future welfare of consumers.

societal marketing concept

The __________ considers future company needs.

strategic planning concept

According to the American Marketing Association's code of ethics, fostering trust in the marketing system means ________.

striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery of distribution

__________ give both high immediate satisfaction and high long-run benefits.

Desirable products

Which of the following describes consumerism?

An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers

Which statement does not describe sustainable​ companies?

By setting​ guidelines, sustainable companies can resolve all the difficult ethical decisions.

What is perceived obsolescence?

Continually changing consumer concepts of acceptable styles to encourage more and earlier buying

__________ is a principle of sustainable marketing that states a company should put most of its resources into customer value-building marketing investments.

Customer value marketing

__________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

Which of the following describes deceptive packaging?

Exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms

__________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements.

Innovative marketing

Which of the following is true with regard to salutary products?

Low immediate appeal but may benefit consumers in the long run

__________ give high immediate satisfaction but may hurt consumers in the long run.

Pleasing products

​__________ products have low immediate appeal but may benefit consumers in the long run.

Salutary

Marketing means that the company should define its strategy in broad social terms rather than narrow product terms.

Sense-of-mission

__________ is a principle of sustainable marketing that states a company should define its mission in broad social terms rather than narrow product terms.

Sense-of-mission marketing

According to the American Marketing Association's code of ethics, embracing ethical values means ________.

building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship

Conscientious marketers face many​ dilemmas, which include all of the following except​ __________.

companies and their managers are not responsible for making moral judgments

According to the American Marketing Association, companies should ________ in order to teach managers about important ethical issues and help them find the proper responses.

develop code of ethics programs

GlaxoSmithKline has stated in its​ ads, "Today's medicines finance​ tomorrow's miracles." Considering the criticisms of marketing this statement can be related to​ __________.

excessive​ mark-up

Deficient products __________.

have neither immediate appeal nor long-run benefits

The sustainable marketing concept __________.

meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

Critics have charged that some companies use ​__________​, causing their products to become unfashionable before they actually should need replacement.

planned obsolescence

According to the environmentalism​ movement, at the most basic​ level, a company can practice ​________

pollution prevention

Deceptive promotion includes __________.

practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock

The marketing concept __________.

recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do

The​ __________calls for socially and environmentally responsible actions that meet the present needs of consumers and needs of future generations.

sustainable marketing concept

When​ McDonald's offers healthy menu choices and uses recyclable​ packaging, it is most appropriately following the​ __________.

sustainable marketing concept

Based on​ consumerism, the traditional​ sellers' rights include all of the following except​ __________.

the right to be protected against questionable products and marketing practices

According to the American Marketing Association's code of ethics, doing no harm means ________.

to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make


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