Chapter 3 design of product and service

The greatest improvements related to DFMA arise from_____ of the product.

simplification

Which of the following is not a platform product?

A fuel cell motorcycle

Identify the activities of the production ramp-up phase? Check all that apply.

Begin operation of entire production system Evaluate early production output Place early production with key customers

Which of the following is not a performance measure for new product development projects?

Competitiveness

______ is the number of steps involved in a service and the possible actions that can be taken at each step.

Complexity

________ requirement information forms the basis for a matrix called the house of quality.

Customer

Which of the following is the type of product that is developed in response to a specific order by a customer?

Customized products

Match these quality concepts with their meanings.

DPMO ---- A metric used to describe the variability of a process. Design quality -----The inherent value of the product in the marketplace. Conformance quality ----- The degree to which the product or service design specifications are met.

________ is the number of ways a customer/service provider interaction can vary at each step according to the needs and abilities of each.

Divergence

The incorporation of environmental considerations in the design development of products and services is known as

E

The team begins with a market opportunity and selects appropriate technologies to meet customer needs.

Generic products

Economic analysis is useful in at least two different circumstances. Which of the following are those two circumstances?

Go/no-go milestones. Operational design and development decisions.

Which of the following best describes technology-push products I. Begins with a new technology and looks for an appropriate market II. Looks for an appropriate market and develops a new technology III. Purchases new technology and creates an appropriate market

I

Which of the following best describes technology-push products I. Begins with a new technology and looks for an appropriate market II. Looks for an appropriate market and develops a new technology III. Purchases new technology and creates an appropriate market I

I.

Which of the following is not a characteristic of a core competency?

Immediate financial improvement

Which of the following is not one of the three general factors for developing a new service?

Locational fit

For quick-build products, what happens when time or budget run out? Check all that apply.

Low-priority features may be omitted Features may be added to the next generation

To use quality function deployment, interfunctional teams from what areas are used? Check all that apply.

Manufacturing Marketing Design engineering

For product design of consumer products, which of the following are very important activities? Select all that apply.

Market testing new products Understanding consumer preferences

In order to guide the designer in reducing the part count, the methodology provides three criteria against which each part must be examined as it is added to the product during assembly. Which of the following are those three criteria?

Must the part be separate from all other parts to allow the disassembly of the product for adjustment or maintenance? Must the part be of a different material than, or be isolated from, other parts already assembled? During the operation of the product, does the part move relative to all other parts already assembled?

In developing technology-push products, a firm begins with what type of technology? Check all that apply.

Proprietary New

Measures of product development success can be categorized into which of the following? Select all that apply.

Quality of the actual products Speed to bring online Development process productivity

Rapid modeling and prototyping enables many design-build-test cycles.

Quick-build products

Which type of product takes advantage of the fast prototyping cycle by using the result of each cycle to learn how to modify the priorities for the next cycle

Quick-build products

Which of the following is not one of the basic categories of cash flow for a typical new-product development project?

Research cost

Which of the following is used to understand project trade-offs?

Sensitivity analysis

The greatest improvements related to DFMA arise from what?

Simplification of the product

Customized products are slight variations of what?

Standard configurations

What types of risk are involved in high-risk products? (Check all that apply.)

Technical Market

What are the outputs of the detail design phase. Check all that apply.

The specifications of purchased parts The process plans for the fabrication and assembly of the product Drawings or computer files describing the geometry of each part

Analysis with the purpose of simplifying products and processes by achieving equivalent or better performance at a lower cost.

VA/VE

Sensitivity analysis uses the financial model to answer what type of questions?

What if

A contract manufacturer is an organization that performs manufacturing and/or purchasing needed to produce a product or device for whom?

another firm

Performed _____ the production stage, value engineering is considered a cost-avoidance method.

before

Which of the following is not included in the detail design phase of the product development process/

business goals

Larger-scale products such as automobiles and airplanes are______systems

complex

A description of the form, function, and features of a product are generated in which phase.

concept

In what phase are the needs of the target market identified?

concept

_____ ______emphasizes cross-functional integration and concurrent development of a product and its associated processes.

concurrent engineering

a ______ manufacturer is an organization that performs manufacturing and/or purchasing needed to produce a product or device for whom?

contract

A company's ___________ is the one thing that it can do better than its competitors.

core competency

Through market research, the consumers' product needs and preferences are defined and broken down into categories called _______ requirements.

customer

One interpretation of the word ______ is the detailing of the materials, shapes, and tolerance of the individual parts of a product.

design

This phase includes the complete specification of the geometry, materials, and tolerances of all the unique parts in the product and the identification of all the standard parts to be purchased from suppliers.

detail design

An important issue when developing a new service or changing an existing one is the question of how ______ the new service is compared to the current services offered by the firm.

different

The incorporation of environmental considerations into the design and development of products or services is known as

ecodesign

True or false: The testing and refinement phase precedes the detail design phase.

false

true or false: One of the outputs of the detail design phase is the drawings or computer files describing the geometry of each part and its production tooling.

false

the _____ product development process is modified to face high-risk situations by taking steps to address risks in the earliest stages of product development.

generic

Which of the following describes a market-pull situation?

he market drives the development decisions

A matrix that helps a product design team translate customer requirements into operating and engineering goals.

house of quality

Designing for aesthetics is generally termed

industrial design

Designing for the user is generally termed

industrial design

Which of the following design criteria are essential to having a low-cost manufacturing process?

manufacturability

When a firm begins a new product and uses appropriate technologies to satisfy the market, that is known as a

market pull

Economic analysis can capture only those factors that are ____

measurable

The output of the planning phase is which of the following

mission statement

Place the following steps in the generic product development process in the correct sequence.

planning concept development system lever design detail design testing and refinement production ramp-up

When the NPV is ______ , the model supports and is consistent with the decision to proceed with the project.

positive

Which of the following is a case when the production process has an impact on the properties of the product?

process-intensive product

The purpose of which of the following phases is used to make products using the intended production system?

production ramp-up

Which of the following is not one of the phases in the generic product development process?

purchasing

When designing a complex system,_______ ________ design becomes critical..

system level

Design for Manufacturing and Assembly (DFMA) is achieved when

the number of parts are reduced in product design

Constructing the base-case model begins with estimating the ____ and ____ of future cash flows.

timing magnitude

True or false: A platform product is built around a preexisting technological subsystem.

true

True or false: For a process-intensive product the product design cannot be separated from the production process design.

true

True or false: One of the outputs of the detail design phase is the drawings or computer files describing the geometry of each part and its production tooling.

true

True or false: Product design is integral to the success of many businesses.

true

True or false: The final assembly scheme for the production scheme is usually defined in the system-level design phase.

true

True or false: The planning phase precedes the project approval.

true

True or false: The purpose of value analysis/value engineering is to simplify products and processes

true

Which of the following criteria involves designing the product so that it can be produced at a low cost?

value

Service products are very different from manufactured products because direct customer involvement in the process introduces ______in the process.

variability