ISMN EXAM 3

Amazon's recommender system is an example of _____________.

cross-selling

Which SDLC phase is the requirements document created?

Analysis

_____________ is a disadvantage of ERP.

Cost

________ is the marketing of additional related products to customers based on a previous purchase.

Cross-selling

______________ is a decisional role.

Disturbance handler

___________ are/is a customer-touching CRM application.

FAQs

_________________ is an interpersonal role.

Figurehead

________ refers to erratic shifts in orders up and down the supply chain.

The bullwhip effect

Companies can buy or lease prewritten applications.

True

If your organization collects transactions and processes them at night, this is called __________.

batch processing

You want to implement an ERP system, but you do not want to buy something from SAP or Oracle. Since you are building an ERP system from scratch, this is called a(n) _________ approach to ERP implementation.

custom

Distribution is a(n) ________ activity.

downstream

The pull model is also called ________ which means the production process begins with a ________.

make-to-order; customer order

Organizations must have a strategy for managing all the resources that are involved in meeting customer demand for their product or service. This strategy is developed in the ________ component of SCM.

plan

A single software package rarely satisfies all of an organization's needs.

true

Being an informed user will help you take advantage of custom development.

true

Data from customer-facing and customer-touching applications are the inputs for analytical CRM systems.

true

Sourcing and procurement from external suppliers are __________ activities.

upstream

________ is when a business sells a group of products or services together at a lower price than their combined individual prices.

Bundling

In class, I said the Analysis phase of SDLC is the most likely time for scope creep.

False

Only IT people are involved in the SDLC.

False

Scope creep is necessary even though it is really expensive because it allows users to request things they really need.

False

___________ is a benefit of ERP.

Flexibility

_______________ is the customer's potential revenue stream over a number of years.

Lifetime value

Which is NOT a benefit of implementing SaaS?

Physical Access to the Data Center

_______________ analytics answers the question "what could happen?"

Predictive

_______ reports are produced at scheduled intervals.

Routine

_________ is a cloud-based ERP system

SaaS

If you are consulting for a small company that only has a few employees and mostly work from home. Which software hosting options would be best for them to consider?

SaaS and Cloud

_____________ is an informational role.

Spokesperson

________ is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection.

Upselling

You southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) _____________ report

ad hoc

The push model is also called _________ which means the production process begins with a__________.

make-to-stock; forecast

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

maximize; minimizing

You would use linear, multiple, or logistic regression as statistical procedures for __________ analytics.

predictive

EDI increases _________.

productivity