chapter 4 MIS
Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product? A. IPO addresses B. HTML tags C. SEO codes D. RFID tags E. QR codes
QR codes
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A. pay-per-click B. time-on-site C. clickstream D. user-based E. click-rate
pay per click
The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. A. digital signpost B. digital watermark C. digital sweet spot D. product notation E. product identifier
digital watermark
Which of the following is a characteristic of social commerce? A. Receiving product recommendations based on the buying habits of similar shoppers B. Receiving lifetime warranties for purchased products C. Understanding the return policies of the online retailer D. Purchasing goods using a PayPal account E. Storing items in an electronic shopping cart for purchase at a later date
receiving product recommnedations based on the buying habits of similar shoppers
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? A. Customers can more easily comparison shop. B. There is more effective price competitiveness. C. The ability to offer a virtually unlimited number and variety of products. D. Widespread online presence allows more effective ways to compete for customers. E. Customers find it more comfortable to shop and easier to return unwanted items.
Customers find it more comfortable to shop and easier to return unwanted items.
By monitoring the _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site. A. conversion rate B. visit length C. exit rate D. bounce rate .E. viewing rate
bounce rate
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _______________ companies. A. pure play B. brick-and-mortar C. brick-and-click D. virtual E. click-only
brick and click
The form of e-commerce that is the largest in terms of sales dollar volume is ____________ e-commerce. A. business-to-business (B2B) B. consumer-to-consumer (C2C) C. business-to-consumer (B2C) D. consumer-to-business (C2B) E. consumer-to-organization (C2O)
business to business
When consumers purchase goods from a business, the transaction is termed ______ e-commerce. A. consumer-to-business (C2B) B. business-to-consumer (B2C) C. consumer-to-consumer (C2C) D. consumer-to-organization (C2O) E. business-to-business (B2B)
business to consumer
When a person purchases an item from another person via eBay, we have a(n) ______ transaction. A. business-to-business (B2B) B. consumer-to-business (C2B) C. consumer-to-consumer (C2C) D. business-to-consumer (B2C) E. consumer-to-organization (C2O)
consumer-to-consumer
Buying and selling on the Web has disrupted many industries due to _____________, the elimination of the need for a middleman. A. menu-driven pricing B. reverse pricing C. disintermediation D. mass customization E. reintermediation
disintermediation
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________________. A. transaction processing B. e-commerce C. Web exchanges D. business applications E. business intelligence
e-commerce
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase? A. Impatience B. Excitement to order the product C. Concerns about security D. Comparison shopping on other sites E. Lengthy checkout procedures
excitement to order the product
In order to improve their websites, companies should track the ____________, which is the percentage of visitors who leave the website after viewing that page. A. conversion rate B. exit rate C. bounce rate D. visit length E. viewing rate
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce. A. government-to-government (G2G) B. business-to-business (B2B) C. government-to-citizen (G2C) D. government-to-business (G2B) E. government-to-organization (G2O)
government to business
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate? A. Menu-driven pricing B. Dynamic pricing C. Mass customization D. Group buying .E. Niche marketing
group buying
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______. A. outliers B. long tails C. anomalies D. mass market E. niche segments
long tails
A business model enabled by Web technologies is that of ______________, in which firms tailor products and services to a customer's particular needs on a large scale. A. mass customization B. reintermediation C. disintermediation D. menu-driven pricing E. reverse pricing
mass customization
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______________. A. state where product was ordered B. misspellings in billing addresses C. purchase time D. customer age E. purchase date
misspellings in billing address
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce? A. More widely available buyers and sellers .B. Uncertainly about payment methods C. Increased potential of fraud D. Limited quality control E. Concerns about return policies
more widely available buyers and sellers
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________________. A. using a buying group B. joining a co-operative buying club C. showrooming D. physical shopping E. exploratory shopping
showrooming
A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance. A. functional convenience B. structural firmness C. structural enhancement D. representational delight E. functional strength
structural firmness
A service provided on a mobile device that provides the ability to see another person's location is called the ______________ location-based service. A. tracking B. navigation C. location D. linking E. mapping
tracking
Businesses that sell goods electronically in cyberspace with no physical store locations are known as ______________ companies. A. brick-and-click B. multichannel C. virtual D. cross-channel E. click-and-mortar
virtual
An advantage of the click-only e-commerce strategy is _______________. A. the lower variety of product offerings are needed B. less need to enhance technologies C. reduced competitive pressures D. the higher prices can be charged because customers do not price compare E. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
