chapter 4 MIS

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Which of the following allows customers to scan bar codes with their mobile phones to learn more about a​ product? A. IPO addresses B. HTML tags C. SEO codes D. RFID tags E. QR codes

QR codes

In the​ ________ pricing​ model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. A. ​pay-per-click B. ​time-on-site C. clickstream D. ​user-based E. ​click-rate

pay per click

The purpose of a​ ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. A. digital signpost B. digital watermark C. digital sweet spot D. product notation E. product identifier

digital watermark

Which of the following is a characteristic of social​ commerce? A. Receiving product recommendations based on the buying habits of similar shoppers B. Receiving lifetime warranties for purchased products C. Understanding the return policies of the online retailer D. Purchasing goods using a PayPal account E. Storing items in an electronic shopping cart for purchase at a later date

receiving product recommnedations based on the buying habits of similar shoppers

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing? A. Customers can more easily comparison shop. B. There is more effective price competitiveness. C. The ability to offer a virtually unlimited number and variety of products. D. Widespread online presence allows more effective ways to compete for customers. E. Customers find it more comfortable to shop and easier to return unwanted items.

Customers find it more comfortable to shop and easier to return unwanted items.

By monitoring the​ _________, website owners can learn which pages receive single views and do not cause visitors to stay at the site. A. conversion rate B. visit length C. exit rate D. bounce rate .E. viewing rate

bounce rate

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ _______________ companies. A. pure play B. ​brick-and-mortar C. ​brick-and-click D. virtual E. ​click-only

brick and click

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ ____________ e-commerce. A. ​business-to-business (B2B) B. ​consumer-to-consumer (C2C) C. ​business-to-consumer (B2C) D. ​consumer-to-business (C2B) E. ​consumer-to-organization (C2O)

business to business

When consumers purchase goods from a​ business, the transaction is termed​ ______ e-commerce. A. ​consumer-to-business (C2B) B. ​business-to-consumer (B2C) C. ​consumer-to-consumer (C2C) D. ​consumer-to-organization (C2O) E. ​business-to-business (B2B)

business to consumer

When a person purchases an item from another person via​ eBay, we have​ a(n) ______ transaction. A. ​business-to-business (B2B) B. ​consumer-to-business (C2B) C. ​consumer-to-consumer (C2C) D. ​business-to-consumer (B2C) E. ​consumer-to-organization (C2O)

consumer-to-consumer

Buying and selling on the Web has disrupted many industries due to​ _____________, the elimination of the need for a middleman. A. ​menu-driven pricing B. reverse pricing C. disintermediation D. mass customization E. reintermediation

disintermediation

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ Internet, is termed​ _________________. A. transaction processing B. ​e-commerce C. Web exchanges D. business applications E. business intelligence

e-commerce

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase? A. Impatience B. Excitement to order the product C. Concerns about security D. Comparison shopping on other sites E. Lengthy checkout procedures

excitement to order the product

In order to improve their​ websites, companies should track the​ ____________, which is the percentage of visitors who leave the website after viewing that page. A. conversion rate B. exit rate C. bounce rate D. visit length E. viewing rate

exit rate

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ ________ e-commerce. A. ​government-to-government (G2G) B. ​business-to-business (B2B) C. ​government-to-citizen (G2C) D. ​government-to-business (G2B) E. ​government-to-organization (G2O)

government to business

A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation​ illustrate? A. ​Menu-driven pricing B. Dynamic pricing C. Mass customization D. Group buying .E. Niche marketing

group buying

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ _______. A. outliers B. long tails C. anomalies D. mass market E. niche segments

long tails

A business model enabled by Web technologies is that of​ ______________, in which firms tailor products and services to a​ customer's particular needs on a large scale. A. mass customization B. reintermediation C. disintermediation D. ​menu-driven pricing E. reverse pricing

mass customization

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ _______________. A. state where product was ordered B. misspellings in billing addresses C. purchase time D. customer age E. purchase date

misspellings in billing address

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce? A. More widely available buyers and sellers .B. Uncertainly about payment methods C. Increased potential of fraud D. Limited quality control E. Concerns about return policies

more widely available buyers and sellers

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ ________________. A. using a buying group B. joining a​ co-operative buying club C. showrooming D. physical shopping E. exploratory shopping

showrooming

A critical aspect of website design is that of​ __________, which refers to characteristics that influence the​ site's security and performance. A. functional convenience B. structural firmness C. structural enhancement D. representational delight E. functional strength

structural firmness

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ ______________ location-based service. A. tracking B. navigation C. location D. linking E. mapping

tracking

Businesses that sell goods electronically in cyberspace with no physical store locations are known as​ ______________ companies. A. ​brick-and-click B. multichannel C. virtual D. ​cross-channel E. ​click-and-mortar

virtual

An advantage of the​ click-only e-commerce strategy is​ _______________. A. the lower variety of product offerings are needed B. less need to enhance technologies C. reduced competitive pressures D. the higher prices can be charged because customers do not price compare E. ​rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

​rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided


Kaugnay na mga set ng pag-aaral

The Development of the Constitution

View Set

Chapter 1 Operations and Supply Chain Management

View Set

Daily Geography Weeks 1 - 3 Study Guide

View Set