Chapter 5 Quiz

________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself.

Lagging adopters

Which of the following is a social factor that influences consumer buying behavior?

family

In which of the following stages of the adoption process does a consumer seek information about a new product?

interest

Which of the following is the first stage of the buyer decision process?

need recognition

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.

reference group

Which of the following needs in Maslow's hierarchy is generally satisfied last?

self-actualization

________ refers to the unique psychological characteristics that distinguish a person or group.

Personality

________ is the degree to which an innovation appears superior to existing products.

Relative advantage

Which of the following is most likely a true statement about social class?

Social classes show distinct product preferences in areas such as clothing.

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.

culture