Chapter 5 Quiz

Ace your homework & exams now with Quizwiz!

________ are tradition-bound, suspicious of changes, and adopt an innovation only when it has become something of a tradition itself.

Lagging adopters

Which of the following is a social factor that influences consumer buying behavior?

family

In which of the following stages of the adoption process does a consumer seek information about a new product?

interest

Which of the following is the first stage of the buyer decision process?

need recognition

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.

reference group

Which of the following needs in Maslow's hierarchy is generally satisfied last?

self-actualization

________ refers to the unique psychological characteristics that distinguish a person or group.

Personality

________ is the degree to which an innovation appears superior to existing products.

Relative advantage

Which of the following is most likely a true statement about social class?

Social classes show distinct product preferences in areas such as clothing.

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.

culture


Related study sets

Essential communication skills for community services Comm1140

View Set

Maintenance (AR 750-1 and DA PAM 750-1)

View Set

Chapter 19: Testing Considerations, Patient History, Mechanisms of Disease, and Physical Examination.

View Set

Chapter 56 Caring For Clients with STIs

View Set

AP Psych Top 50 Missed Vocabulary

View Set

ISTM Exam II Excel Functions, TAMU Phinney

View Set