Chapter 5
Which of the following statements is true?
Both sides of the brain are important to the creative process.
The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied
False; Entrepreneurs must be able to learn from their experiences and researchers have identified the importance of acquiring and transforming information, knowledge, and experience through the learning process which lends credence to theories about the cognitive ability of individuals to transform information into recognizable opportunities.
Which of the following is not one of the phases in the creative process?
preliminary investigation
Synthesis is the combining of existing concepts into a new formulation.
True; Synthesis is the combination of existing concepts and factors into a new formulation which involves taking a number of ideas or items already invented and finding a way that they can form a new application.
The left hemisphere of the brain is responsible for logical and analytical skills.
True; The left brain hemisphere helps the person analyze, verbalize, and use rational approaches to problem solving.
Which of the following statements is true?
Innovation is the specific function of entrepreneurship.
Incongruities are gaps or differences between expectations and reality.
True; Incongruities exist in the gap between expectations and reality.
Which of the following mental habits inhibit creativity and innovation?
either/or thinking, stereotyping
Which of the following statements is true?
The right brain helps people understand analogies and imagine things.
Which of the following is a NOT true of creative people?
They must be gifted or highly intelligent.
Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system
True; Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system.
The four phases in the creative process in order are
background or knowledge accumulation, incubation, idea experience, and evaluation and implementation
Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity?
by perceiving in a relational mode
The phase of the creative process when the idea or solution the individual is seeking is discovered is the
idea experience
Overnight package delivery is illustrative of which source of innovation?
incongruities
What are the four types of innovation?
invention, extension, synthesis, duplication
Logical and analytical skills are developed in the
left hemisphere of the brain.
The incubation process involves which of the following?
letting the subconscious work
The combination of existing concepts and factors into a new formulation would define which of the following terms?
synthesis
Which of the following are sources of innovation?
unexpected occurrences and incongruities
Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.
True; Innovation is the process by which entrepreneurs convert opportunities (ideas) into marketable solutions and the means by which they become catalysts for change.
Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people.
True; Many inventions and innovations are a result of the inventor's ability to see new and different relationships among objects, processes, materials, technologies, and people.
One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity.
True; One of the most helpful ways is to improve your own creative talents is to become aware of some of the habits and mental blocks that stifle creativity.
The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation.
True; The phases in the creative process include background or knowledge accumulation, the incubation process, the idea experience and evaluation and implementation.
The four basic types of innovation are invention, extension, duplication, and synthesis.
True; There are four basic types of innovation which extend from the totally new to modifications of existing products or services. They include, in order of originality, invention, extension, duplication and synthesis.
