Chapter 6 Analyzing the auidence

What is the process of using what you learned during audience analysis called?

Audience adaptation

Shelley is speaking at a hospital about volunteer opportunities. Which demographic trait should she focus on primarily?

Group membership

Julie is a new 28-year-old manager at Bowers Envelope Company. Her first job is to give a "safety-first" speech to the press-production crew, most of whom have been with the company for 25 years or more. Other than gender, what is the most crucial demographic characteristic that Julie should consider when preparing her remarks

Age

Gertrude, a returning student in her sixties, gave a speech to her classmates, who were traditional college freshmen. She focused on the qualities to look for when purchasing a fur coat. Partway through, she realized that most of the audience was not paying attention. What principal demographic trait did she fail to consider fully when preparing her speech?

Age

Kenton decided to persuade his classmates to start savings plans for their retirement. What is the most important demographic trait that Kenton should consider when preparing his speech?

Age

How can speakers ensure they are being audience-centered?

By opening the speech with a noncommittal position By making their ideas clear, interesting, and persuasive to the audience By considering the audience's backgrounds, interests, knowledge, and attitudes

Which of the following statements are true about considering race, ethnicity, and cultural background while preparing a speech?

Cultural considerations are more important than ever because we have become a global society Cultural perspectives will affect listeners' attitudes toward a speaker's topic

What is the tendency of people to be concerned primarily with their own values, beliefs, and well-being?

Egocentrism

Ruby, the new mother of an adopted Korean infant, decided to explain the process of overseas adoptions to her speech class. Knowing that there were other parents in the class, Ruby was not certain how much the others understood about the process. What is the best type of question Ruby could use to find out whether or not her audience knows the steps in overseas adoption or is unsure about the steps?

Fixed- alternate questions

A classroom audience usually expects the speaker to do which of the following?

Follow standards for taste and decorum Conform to the assignment Conform to time parameters

In general, the larger your audience is, the more ______ your presentation must be

Formal

All speeches are influenced by the ______ of audience members

Frame of reference

When Tomas gave his speech, the heating system was not working correctly. Knowing that his audience felt hot and cranky, Tomas began his speech by saying, "I know we are all very uncomfortable from the temperature. But I want you all to close your eyes and imagine the heat coming from the sun while you are lying in the sand listening to the waves at one of my favorite vacation spots, Siesta Key Beach in Sarasota, Florida!" The class became energized, and Tomas was able to keep his audience's attention. Why?

He refused to be influenced negatively by the physical setting. He used the physical situation to his advantage

When preparing speeches, speakers are advised to analyze group characteristics in order to do which of the following?

Help create goodwill during the speech Choose appropriate talking points and support material Choose appropriate language

Which of the following statements are true of a situational audience analysis?

It considers the size of the audience It considers the physical setting. It should be used in conjunction with demographic analysis

Which of the following statements is true about a classroom audience?

It is a real audience because each classmate is person with real ideas, attitudes, and feelings

Assessing how audience members will receive the opinions or information you are going to present in your speech is important. What is this type of situational audience analysis measuring?

Listener attitude

Which of the following motivate people to listen to a speech?

Messages that affect their own well-being Messages that address their own beliefs Messages that touch on their own values

Which generation is the most racially and ethnically diverse in U.S. history?

Millianials

Suppose there are two speakers giving a speech about potty training. One speaker, Molly, has three school-age children and a lot of real-world examples. The other, Lola, has no children but is knowledgeable about all of the top potty training methods. Which speaker is the audience more likely to accept advice from?

Molly

What factors in situational audience analysis are related to physical setting?

Placement of chairs Temperature of the room Lighting of the room

For his final speech, James intends to persuade his classmates to volunteer for a few hours a week at a charity of their choice. Part of his argument is based on his personal feeling that all people are obligated to help the less fortunate, but he is not sure if that appeal will work with this audience. What is the best type of question James should use to discover how strongly his audience feels about their obligation to volunteer?

Scale question

At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those who helped her earn it, and then made one statement in support of a particular presidential candidate. What was the biggest mistake she made?

She violated audience expectations about the purpose of the occasion.

While creating a persuasive argument supporting Planned Parenthood, Kate decided to deal with any audience objections by first discovering their religious affiliations. Why?

She wanted to anticipate emotionally charged and passionate reactions.

In addition to factoring in the audience size and physical setting of a speech, a(n) audience analysis also considers how the audience feels about the speech topic.

Situational

Which of the following statements best explains what speakers should do to avoid stereotyping the audience?

Speakers should recognize that not all members of a group are the same

When giving a speech for a school rally, what is the most important factor to consider for audience analysis?

The occasion

Analyzing your audience's disposition toward your speech topic means considering which of the following?

Their interest in the subject Their attitude toward the topic Their knowledge about the issue

For which of the following reasons should astute public speakers be aware of language choices with regard to sexual orientation?

They need to avoid stereotyping members of LGBTQ communities. They otherwise might make some audience members feel excluded. They might offend members of the audience unintentionally by using inappropriate language.

True or false: An audience's characteristic group membership is important because it can give clues about listeners' attitudes and interests

True

In a traditional classroom, which of the following are the recommended ways to find out about audience characteristics?

You should distribute a questionnaire You should get to know your classmates by conversing with and observing them

The size of your audience may affect which of the following?

Your choice of visual aids The formality of your language

In general, a good speaker will consider an audience's religious affiliations during speech preparation because

audiences are often religiously diverse

Fellow students should be seen as a(n) Blank

authentic

Audience adaptation occurs

before and during a speech

An uncomfortable physical setting for a speech

can impair an audience's willingness to listen to or accept a speaker's ideas

Sheri has chosen to speak about the Japanese practice of bonsai and the success she has had cultivating a small, potted tree. To prepare for her speech, she wants to determine her audience's toward the topic by considering the audience interest in bonsai, knowledge about it, and attitudes toward it.

disposition

According to a Brookings Institution report, racial________ may be "the most defining and impactful characteristic of the millennial generation."

diversity

When beginning a speech about a controversial issue, it is best to start with a

noncommittal position.

In a classroom setting, the audience will ______ a fellow student speaker

often have some set of attitudes toward

What type of question should Jessie use to discover why her classmates would not donate money to the local children's hospital?

open-ended questions

When speaking before a classroom audience, effective speakers should

regard the audience as seriously as any other audience

While preparing an audience analysis, a speaker who classifies women as caring about issues regarding children and men as caring about issues of national security

risks losing the support and interest of the audience through role stereotyping.