chapter 8
________ is data about relationships.
Connection data
________ refers to data and responses to data that are contributed by users and SM sponsors.
Content data
________ is a dynamic social media process of employing users to participate in product design or product
Crowdsourcing
Which of the following statements is true of social customer relationship management (CRM)?
Each customer crafts his or her own relationship with a company.
________ in the context of management means loss of control of employees.
Emergence
Which of the following statements is true about viral hooks in a social media (SM) site?
It is an inducement to pass communication along the tiers of a community.
Which of the following is a use of social media (SM) in human resources?
It is used for recruiting candidates.
Which of the following statements is a characteristic of social media (SM) user communities?
Most users of SM belong to several different user communities.
Which of the following statements is true of social networking problems?
Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.
________ is the use of information technology to support the sharing of content among networks of users.
Social media
Which of the following statements is true of social capital?
The value of social capital is determined by the number of relationships in a social network.
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures?
They are informal, evolving, and socially oriented
In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers?
They store and retrieve SM data on behalf of users.
Which of the following statements is a feature of social media (SM) providers?
They use elastic, cloud-based servers to host SM presence.
Which of the following statements is true of using social media to advance organizational strategies?
Users who have no financial incentive are willing to provide reviews to the buyer community.
A person gains social capital by ________.
adding more friends
Since its inception, social media (SM) has been widely used to market products to end users in ________.
business-to-consumer (B2C) relationships
Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.
communities
A Facebook user likes pages of various organizations on Facebook. The fact that the user has liked a particular organization is an example of ________.
connection data
Social media's flow cannot be designed or diagrammed as it is very ________.
dynamic
Internal personnel social media sites such as MySite and MyProfile in SharePoint and other similar enterprise systems are used for ________.
employee communication
A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.
enterprise
Which of the following indicates a risk of using social media in human resources?
making errors in forming conclusions about employees through social media
Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.
providers
Being linked to a network of highly regarded contacts is a form of ________.
social credential
A ________ is a statement that delineates employees' rights and responsibilities in an organization.
social media policy
Patronizing responses to comments from content contributors can generate a ________.
strong backlash
Value chains determine ________.
structured business processes
Social media (SM) communities differ from regular communities because ________.
they are based on mutual interests of users
Social media (SM) ________ utilize SM sites to build social relationships.
users
