Chapter 8

After carefully assessing a threat, the public relations professional may decide to

- ignore a pressure group. - let an issue "die on the vine."

major occurrence with a potentially negative outcome affecting the organization, company or industry as well as its publics

Crises

In the reactive phase of conflict management, an organization should employ strategies either to bolster or repair its reputation in the eyes of key publics

False

The first step of issues management is the analysis of issues after they have become crises

False

What is the basic principle of the contingency theory of conflict management in public relations

a number of factors influence public relation practice

What is the first phase of the conflict management lifecycle

Proactive

The contingency theory of strategic conflict management considers public relations as a continuum process between an organization and its public

True

What is the strategy taken in the recovery phase of strategic management of conflict

repairing relations and public image