Chapter 8 IS

2. The web development technique that enables portions of web pages to reload with fresh data rather than requiring the entire Web page to reload is known as: a) AJAX b) RSS c) Tagging d) Web 2.0

A

Netcasting is: a) The distribution of audio files and video files. b) Accessing real simple syndication feeds. c) Used in educational settings only. d) A way to view a lecture at the same time it is being given in another place.

A

24. In order to get feedback from customers, some companies make use of social computing tools providing feedback via blogs, wikis, online forums and social network sites. This is known as: a) mashing b) conversational marketing c) social advertising d) peer-to-peer shopping

B

62. You just started to work on a project with three other people. You realize that everyone has their own notes, which makes it hard for you to keep track of what has been done and what still needs to be done. Which of the following applications would you suggest the team use? a) Blogs b) Netcasts c) RSS feeds d) Tags e) Wikis

E

29. True or False? Web 2.0 sites are primarily online places to visit.

False

30. True or False? A tag is the way a developer describes a piece of information

False

35. Web 2.0 media sites allow people to share digital media.

true

9. True or False? Social computing fosters close customer relationships.

true

57. With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users ______________. a) Use HTML, use CCS b) Passively receive information, participate with the site. c) Use wired connections, use wireless connections. d) Have to know the address of the site, can use search engines to find a site e) Did not have to login to find information, have to login in to find information.

B

76. The monitoring, collection, and analysis of socially generated data, and the resultant strategic decisions are combined in a process known as_________. a) social commerce b) social intelligence c) social capital d) social networking

B

____________ act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. a) Group shopping sites b) Shopping Communities c) Social marketplaces d) Peer-to-peer shopping models

C

14. Web 2.0 sites include: a) User participation. b) Collaboration. c) Social interaction. d) All of these.

D

58. You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen? a) When you sign up, you will need to download print templates. b) You won't be able to search RSS content. c) You will be able to choose only one topic area. d) You will be notified of updates in the content areas you selected. e) You will get content sent to you via e-mail.

D

80. All of the following are used to provide online market research except a) Recommendations b) Voting c) Emails d) Blogs e) Reviews

D

59. Which of the following is not an example of Web 2.0 applications? a) Blogs b) Wikis c) Netcasting d) Crowdsourcing e) AJAX

E

60. Many companies are using ________ to capture updated product features and specifications. a) Blogs b) Netcasts c) RSS feeds d) Tags e) Wikis

E

38. True or False? When using social commerce, the user has to leave the social network page in order to purchase a product.

false

42. True or False? Craigslist is an example of a shopping community.

false

True or False? Communication marketing is using social media sites to get feedback.

false