Chapter 8 quiz

which question should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

Are the data internally consistent in light of known data sources?

what type of research usually involves a large number of respondents who are asked to reply, either verbally or in writing, to structured questions using a specific response format or to select a response from a set of choices?

a quantitative research

what is a problem that is most commonly associated with the use of secondary data?

comparability of data

chen hei is carrying out a marketing research study. even after seeking all reasonable available secondary data sources, she has not been able to adequately answer the research questions. in such a situation, chun hei collect ____ data.

derived

when assessing a foreign market, unisys corporation undertake a general, noneconomic review of conditions affecting the business, including safety and leisure time. this demonstrates a focus on the

economic and demographic environment

what method of demand forecasting is particularly suited to international marketing, particularly when the foreign country is new to the marketer?

expert opinion

what is a new and growing area of concern that limits the availability of data today?

reliability

colleen didn't have a lot of time to conduct her marketing research, so she went to the library to see what data she could find from available sources. colleen is using ___ data sources for her research.

secondary

in the international arena, what poses the greatest problem in sampling?

the lack of sufficient demographic data from which meaningful samples can be drawn