Chapter 9 Marketing
Which of the following describes fashion?
A currently accepted or popular mode of expression in a given field
What is the name for the introduction of a new product into the market?
Commercialization
The process of testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal is __________.
Concept testing
__________ is new product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.
Customer- centered new product development
In which PLC stage does a product's sales fade away?
Decline stage
Which of the following is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity?
Fad
Which term refers to a currently accepted or popular mode of expression in a given field?
Fashion
In which PLC stage does a product's sales start climbing quickly?
Growth Stage
__________ is the systematic search for new product ideas.
Idea generation
__________ involves filtering new product ideas to spot good ideas and drop poor ones as soon as possible.
Idea screening
The __________ is the PLC stage in which a new product is first distributed and made available for purchase.
Introduction stage
Diversifying the brand and models is a product strategy in which stage of the PLC?
Maturity
In the __________ stage of the PLC, a product's sales growth slows or levels off.
Maturity
__________ is a product strategy in the introduction stage of the PLC.
Offering a basic product
__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.
Product development
__________ is a basic and distinctive mode of expression.
Style
__________ is new product development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness.
Team-based new product development
Idea generation is ____________
The systematic search for new product ideas.
Style is _______
a basic and distinctive mode of expression
A product concept is __________.
a detailed version of the new product idea stated in meaningful consumer terms
Marketing strategy development primarily involves __________.
designing an initial marketing strategy for a new product based on the product concept
test marketing
the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings
__________ is the development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts.
New product development
