Chapter 9 Marketing

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Which of the following describes fashion?

A currently accepted or popular mode of expression in a given field

What is the name for the introduction of a new product into the market?

Commercialization

The process of testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal is __________.

Concept testing

__________ is new product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences.

Customer- centered new product development

In which PLC stage does a product's sales fade away?

Decline stage

Which of the following is a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity?

Fad

Which term refers to a currently accepted or popular mode of expression in a given field?

Fashion

In which PLC stage does a product's sales start climbing quickly?

Growth Stage

__________ is the systematic search for new product ideas.

Idea generation

__________ involves filtering new product ideas to spot good ideas and drop poor ones as soon as possible.

Idea screening

The __________ is the PLC stage in which a new product is first distributed and made available for purchase.

Introduction stage

Diversifying the brand and models is a product strategy in which stage of the PLC?

Maturity

In the __________ stage of the PLC, a product's sales growth slows or levels off.

Maturity

__________ is a product strategy in the introduction stage of the PLC.

Offering a basic product

__________ is developing the product concept into a physical product to ensure that the product idea can be turned into a workable market offering.

Product development

__________ is a basic and distinctive mode of expression.

Style

__________ is new product development in which various company departments work closely together, overlapping the steps in the product development process to save time and increase effectiveness.

Team-based new product development

Idea generation is ____________

The systematic search for new product ideas.

Style is _______

a basic and distinctive mode of expression

A product concept is __________.

a detailed version of the new product idea stated in meaningful consumer terms

Marketing strategy development primarily involves __________.

designing an initial marketing strategy for a new product based on the product concept

test marketing

the stage of new product development in which the product and its proposed marketing program are tested in realistic market settings

__________ is the development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts.

New product development


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