Chapter 9 Quiz Answers

Puffery refers to which of the following?

exaggerated claims

A downside of a digital presence is ____

mobile apps are a playground for cyber thieves

Which of the following best defines entrepreneurial culture?

...

What percentage of venture-backed startups fail?

75%

Which of the following is not a problem that arises out of bureaucratization?

Enhanced ethics

Which is the most significant ethical pitfall of entrepreneurship?

Hubris

_____ is the theory that reaches self-esteem and convinces people if they use certain products, they can feel better about themselves?

Psychological appeals

How do children view advertising?

The same as information from trusted adults

Except for the United States, the largest advanced economies in the world all provide ______ that is, a publicly funded system that providers primary health services to all, usually at a nominal fee only and with no exclusions based on income or wealth

a heavily subsidized universal health care system

The practice of redlining is best described as which of the following?

assigning or denying coverage for certain policies