Chapter Six Quiz
Which of the following is an example of consumer misbehavior?
Shoplifting
Selective exposure refers to
admitting only certain inputs into consciousness.
Cognitive, affective, and behavioral are the three major components of
attitudes
Perception is a three-step process that involves
selecting, organizing, and interpreting information inputs.
According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.
social
Purposeful actions to take advantage of or harm others during a transaction is best described as
consumer fraud.
Cognitive dissonance is most likely to occur during which part of the decision-making process?
Postpurchase evaluation
When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called
closure
After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is
doubts that occur because the buyer questions whether the decision to purchase the product was right.
A group of brands that a consumer views as alternatives for possible purchase is called an
evoked set.
The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, digital influences, social classes, culture and subcultures, roles, and
family
In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the
internal search
Extended decision making is the type of consumer decision-making process that
is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.
The primary psychological influences on consumer behavior are
perception, motives, learning, attitudes, personality, and lifestyles
The results of many studies have been inconclusive regarding the association between buyer behavior and
personality
The five major stages of the consumer buying decision process, in order, are
problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation
The development of a person's self-concept is a function of
psychological and social factors.
The most significant factor influencing a buyer's level of involvement is
risk
A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called
social influences.
Purchasers who purchase products for personal or household use and not for business purposes are called the
ultimate consumers.