Chapter Six Quiz

Which of the following is an example of consumer misbehavior?

Shoplifting

Selective exposure refers to

admitting only certain inputs into consciousness.

Cognitive, affective, and behavioral are the three major components of

attitudes

Perception is a three-step process that involves

selecting, organizing, and interpreting information inputs.

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

social

Purposeful actions to take advantage of or harm others during a transaction is best described as

consumer fraud.

Cognitive dissonance is most likely to occur during which part of the decision-making process?

Postpurchase evaluation

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

closure

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is

doubts that occur because the buyer questions whether the decision to purchase the product was right.

A group of brands that a consumer views as alternatives for possible purchase is called an

evoked set.

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, digital influences, social classes, culture and subcultures, roles, and

family

In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the

internal search

Extended decision making is the type of consumer decision-making process that

is the most complex decision-making behavior, which comes into play when a purchase involves unfamiliar, expensive, or infrequently bought products.

The primary psychological influences on consumer behavior are

perception, motives, learning, attitudes, personality, and lifestyles

The results of many studies have been inconclusive regarding the association between buyer behavior and

personality

The five major stages of the consumer buying decision process, in order, are

problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

The development of a person's self-concept is a function of

psychological and social factors.

The most significant factor influencing a buyer's level of involvement is

risk

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

social influences.

Purchasers who purchase products for personal or household use and not for business purposes are called the

ultimate consumers.