Com 300 exam 2

Internal proofs that contain logical, ethical, or emotional appeals are called (Blank) proofs

Artistic

Rhetoric

Both objective and interpretative theories

(Blank) route processing is the path of cognitive processing that involves scrutiny of message content

Central

The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action called

Cognitive Dissonance

John is a person who knows smoking is bad for him, so he his smoking habit based on the stress of his job. This is

Cognitive Dissonance Theory

The internal consistency with characters acting in a reliable fashion is the definition of narrative (Blank)

Coherence

Public conformity ti another's expectation without necessarily having private conviction that matches the behavior is:

Compliance

The extent to which a person carefully thinks about issue-relevant arguments contained in persuasive communication is

Elaboration

Which of the following theories deals specifically with message processing routes?

Elaboration likelihood model

In rhetoric, an (Blank) leaves out a premise already accepted by the audience or leaves an obvious conclusion unstated.

Enthymeme

Ethical proofs

Ethos: perceived credibility, which comes from speakers intelligence, character, and goodwill toward the audience

.Stories that do not ring true to people based on experiences or similar stories have failed the narrative (blank) test

Fidelity

Aristotle identified three classifications of specking with the first being courtroom, also known as

Forensic

External evidence that a speaker does not create are called

Inartistic proofs

Testimonies of witnesses or documents such as a contract are examples of

Inartistic proofs

5 canons of rhetoric

Invention: a speaker's hunt for arguments that will be effective Arrangement: Avoid complicated schemes of organization Style: to learn easily is naturally pleasing to all people Delivery: audience rejects delivery that seems planned or staged Memory: the modern equivalent of memory is rehearsal

The range of attitudes that a person sees as neither acceptable nor objectionable is called the

Latitude of non-commitment

Logical proof

Logos: logical proofs, which come from the line of argument in speech

The stronger the relational tie we have with a person, the greater the variety of (Blank) we will use with that person

Media

Stimulating attitudes change by offering just enough incentive to elect counter-attitudinal behavior Is

Minimal Justification

In order for an audience to evaluate a message, they must posses both the (Blank) and (Blank) to do so

Motivation, Ability

Symbolic actions (words or deeds), that have sequence and meaning for those who live, create or interpret them is:

Narration

Bottom-up thinking in which facts are scrutinized without bias called

Objective elaboration

A conceptual framework or universal model that calls for people to view events through a common interpretive lens is a:

Paradigm

The emotional proof is called

Pathos

Emotional Proof

Pathos: emotional proof which comes from the feelings the speech draws out of those who hear it

Which of the following is one of the criteria for judging source credibility?

Perceived Intelligence, Virtuous character, Goodwill

A mental shortcut process that accepts or rejects a message based on irrelevant cues is called the (Blank) route

Peripheral

A person voting for the candidate that their parents or friends vote for is indicative of

Peripheral Processing

This is communication aimed at maintaining relationships rather than passing along information or saying something

Phatic

Discomfort occurring after a difficult decision between two very similar choices is known as

Post-decision dissonance

An approach that assumes people are logical making decisions on the basis of evidence and lines of argument is the

Rational World Paradigm

The art of discovering all available means of persuasion is the first definition of

Rhetoric

Mike has very liberal political viewpoints and so he avoids the conservative Fox News channel This is:

Selective Exposure

The tendency people have to avoid information that would create dissonance is

Selective Exposure

Self-Consistency: Rationalization

Something that can produce dissonance is an inconstancy between a cognition and our self concept

Minimal Justification

a claim that the best way to stimulate attitude change in others is to offer just enough incentive to elicit counter-attitudinal behavior

Rational world Paradigm

a scientific or philosophical approach to knowledge that assume people are logical, making decisions on the basis of evidence and lines of argument

Narrative Paradigm

a theoretical framework that views narrative as the basis of all human communication. People are essentially storytellers

Narrative Rationality

a way to evaluate the worth of stories based on the twin standards of narrative coherence and narrative fidelity

Narrative Fidelity

congruence between values embedded in a message and what listeners regard as the truthful and human

Narration

symbolic actions- words and or/ deeds- that have sequence and meaning for those who live, create, or interpret them