Com 300 exam 2
Internal proofs that contain logical, ethical, or emotional appeals are called (Blank) proofs
Artistic
Rhetoric
Both objective and interpretative theories
(Blank) route processing is the path of cognitive processing that involves scrutiny of message content
Central
The distressing mental state caused by inconsistency between a person's two beliefs or a belief and an action called
Cognitive Dissonance
John is a person who knows smoking is bad for him, so he his smoking habit based on the stress of his job. This is
Cognitive Dissonance Theory
The internal consistency with characters acting in a reliable fashion is the definition of narrative (Blank)
Coherence
Public conformity ti another's expectation without necessarily having private conviction that matches the behavior is:
Compliance
The extent to which a person carefully thinks about issue-relevant arguments contained in persuasive communication is
Elaboration
Which of the following theories deals specifically with message processing routes?
Elaboration likelihood model
In rhetoric, an (Blank) leaves out a premise already accepted by the audience or leaves an obvious conclusion unstated.
Enthymeme
Ethical proofs
Ethos: perceived credibility, which comes from speakers intelligence, character, and goodwill toward the audience
.Stories that do not ring true to people based on experiences or similar stories have failed the narrative (blank) test
Fidelity
Aristotle identified three classifications of specking with the first being courtroom, also known as
Forensic
External evidence that a speaker does not create are called
Inartistic proofs
Testimonies of witnesses or documents such as a contract are examples of
Inartistic proofs
5 canons of rhetoric
Invention: a speaker's hunt for arguments that will be effective Arrangement: Avoid complicated schemes of organization Style: to learn easily is naturally pleasing to all people Delivery: audience rejects delivery that seems planned or staged Memory: the modern equivalent of memory is rehearsal
The range of attitudes that a person sees as neither acceptable nor objectionable is called the
Latitude of non-commitment
Logical proof
Logos: logical proofs, which come from the line of argument in speech
The stronger the relational tie we have with a person, the greater the variety of (Blank) we will use with that person
Media
Stimulating attitudes change by offering just enough incentive to elect counter-attitudinal behavior Is
Minimal Justification
In order for an audience to evaluate a message, they must posses both the (Blank) and (Blank) to do so
Motivation, Ability
Symbolic actions (words or deeds), that have sequence and meaning for those who live, create or interpret them is:
Narration
Bottom-up thinking in which facts are scrutinized without bias called
Objective elaboration
A conceptual framework or universal model that calls for people to view events through a common interpretive lens is a:
Paradigm
The emotional proof is called
Pathos
Emotional Proof
Pathos: emotional proof which comes from the feelings the speech draws out of those who hear it
Which of the following is one of the criteria for judging source credibility?
Perceived Intelligence, Virtuous character, Goodwill
A mental shortcut process that accepts or rejects a message based on irrelevant cues is called the (Blank) route
Peripheral
A person voting for the candidate that their parents or friends vote for is indicative of
Peripheral Processing
This is communication aimed at maintaining relationships rather than passing along information or saying something
Phatic
Discomfort occurring after a difficult decision between two very similar choices is known as
Post-decision dissonance
An approach that assumes people are logical making decisions on the basis of evidence and lines of argument is the
Rational World Paradigm
The art of discovering all available means of persuasion is the first definition of
Rhetoric
Mike has very liberal political viewpoints and so he avoids the conservative Fox News channel This is:
Selective Exposure
The tendency people have to avoid information that would create dissonance is
Selective Exposure
Self-Consistency: Rationalization
Something that can produce dissonance is an inconstancy between a cognition and our self concept
Minimal Justification
a claim that the best way to stimulate attitude change in others is to offer just enough incentive to elicit counter-attitudinal behavior
Rational world Paradigm
a scientific or philosophical approach to knowledge that assume people are logical, making decisions on the basis of evidence and lines of argument
Narrative Paradigm
a theoretical framework that views narrative as the basis of all human communication. People are essentially storytellers
Narrative Rationality
a way to evaluate the worth of stories based on the twin standards of narrative coherence and narrative fidelity
Narrative Fidelity
congruence between values embedded in a message and what listeners regard as the truthful and human
Narration
symbolic actions- words and or/ deeds- that have sequence and meaning for those who live, create, or interpret them