COM CH. 6
Which of the following accomplishments is NOT credited to Thomas Edison? Edison founded the Motion Picture Patents Company in order to control U.S. film production, distribution, and exhibition in the early 1900s. Edison invented the "Vitascope," an advanced projector used to project action on a screen. Edison launched the Motion Picture Production Code (MPCC), which later led to the creation of the MPAA film rating system. Edison built the first motion picture studio.
Edison launched the Motion Picture Production Code (MPCC), which later led to the creation of the MPAA film rating system.
True or False: Unlike most other media, the film industry has yet to experience a high degree of media concentration; to date, only one major film studio in the United States is part of a large media conglomerate.
FALSE
True or False: In recent years, the movie industry has found that younger people (in the 18 to 24-year old bracket) are buying fewer movie tickets than ever before.
TRUE
Which key figure in the early development of the film industry established the Motion Picture Patents Company (MPPC), often referred to as the "Trust," in order to control the production, distribution, and exhibition components of the film industry in the early 1900s?
Thomas Edison
Modern filmmaking characterized by reduced risk taking and formulaic movies is known in the industry as:
blockbuster mentality
Increasingly, we are seeing companies (like Pepsi, Chrystler and Unilever) finance the production costs of films; this is a relatively new, intensified form of hypercommercialism, where companies are able to promote their product line via movies. For example, in 2018, Pepsi financed the production of the film, "Uncle Drew," and Pepsi products were featured heavily throughout the movie. These corporate-sponsored (aka corporate-financed) films, made to promote and advance a company's product, are known as ___________________.
branding films
Which component of the film industry is usually responsible for the advertising, marketing and promotion of any given film, as well as deciding release dates and film bookings?
distribution
Industry research shows that 40% of a movie theater's profits is derived from concession stand sales (i.e., popcorn, sodas, overpriced candy, etc...). Which component is usually responsible for this aspect of the film industry?
exhibition
In 2017, the distributor of the movie, "The Post," opened the film on a mere nine screens throughout the United States, with the hope that buzz surrounding the film, positive reviews, and other word-of-mouth promotion would help intensify the demand for the film to be shown on more screens. Among those in the film industry, this strategy is known as ___________________.
platform rollout
The control of a film's production, distribution, and exhibition components by a single movie studio is called:
vertical integration
