COM Chapter 7
Business e-mail should be responded to: a) Within the hour b) Immediately c) According to your company's norms d) Within one week
According to your company's norms
Feedback is less timely when you use: a) Synchronous media b) Asynchronous media c) Connective media d) Deliberative media
Asynchronous media
Your first priority when using social media to communicate with customers, prospects, and/or clients should be to: a) Pitch your product or idea b) Inform them of new products your company is working on c) Assess their readiness to buy d) Build relationships with them
Build relationships with them
Which communication channel is richest? a) Voice mail b) Blogging c) E-mail d) Cell phone
Cell phone
E-mail is a confidential business communication channel that can be safely used to discuss sensitive issues. a) True b) False
False
Millennials tend to be better at protecting their online privacy than the emerging GenZ. a) True b) False
False
Role-taking is easier when new media are used, versus face-to-face communication. a) True b) False
False
Texting during business meetings is now an acceptable part of professional culture. a) True b) False
False
The use of emoji is always unacceptable in professional e-mail, texts, or instant messages. a) True b) False
False
You should delete your social media accounts when searching for a job. a) True b) False
False
The first step to using new media effectively for business communication is: a) Know your audience b) Create a dynamic interplay among message, audience, and medium c) Assess available media d) Identify and understand your communication goals
Identify and understand your communication goals
Compared to rich media, lean media are most capable of: a) Solving disagreements b) Resolving confusion c) Bridging multiple interpretations of a message d) NONE of the above
NONE of the above
Which feature of new media allows for the storage of vast amounts of information? a) New media are networked. b) New media are digital. c) New media have storage cards. d) New media allow for information exchange.
New media are digital.
Sonia lives in Beverly Hills and Gabriel lives in Phoenix. Which principle of new media allows them to work together on a regular basis? a) New media provide opportunities for interaction. b) New media allow for information exchange. c) New media remove the barriers of time and space. d) New media enable globalization.
New media remove the barriers of time and space.
If you would like your company to use videoconferencing more often, but your coworkers and management are resisting the idea, what's the best advice to follow? a) Just give up and wait for one of the bosses to implement the idea. b) Offer to facilitate a videoconference, and set the tone by being enthusiastic about the event and the technology. c) Request a meeting with the CEO. d) Start looking for another job; who wants to work with a bunch of technology avoiders?
Offer to facilitate a videoconference, and set the tone by being enthusiastic about the event and the technology.
Which of the following is NOT considered an example new media? a) E-mail b) Mobile phones c) PDF documents d) ALL of the above are examples of new media
PDF documents
Barking dogs, children needing attention, and loads of dirty laundry can all represent distractions from work for: a) Women b) Younger employees c) Telecommuters d) Work-family border crossers
Telecommuters
Globalization refers to the expansion of the business enterprise beyond the boundaries of a single country. a) True b) False
True
Working remotely from home or some location other than your employer's offices is called: __________
telecommuting
Slack is an example of an ________ messaging application.
enterprise
