computers
Use a strong left or right__to visually connect elements on a page
alignment
a method used to establish a strong visual connection between elements on a page by lining up elements at the left right or centered
alignment
An___design uses different design elements of varying weights and proportions to achieve balance on a page
asymmetrical
a contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance
asymmetrical
the imaginary horizontal line on which text rests is calleed
baseline
a design technique used to help organize ideas, highlight important info, provide focus and consistency
color
Helps to establish a strong visual connection between elements on a page
consistency
Use high___ for the best legibility
contrast
the difference between varying degrees of lightness and darkness on a page
contrast
the part of characters that extends below the baseline is
descender
the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures and books is called
desktop publishing
in line with text
object placed in texr layer
Reaaders are more likely to read a page where all of the elements are in ___ to each other
proportion
used to size various elements so that all parts relate to the whole
proportion
a typeface that does not contain seifs is called___serif
sans
the small stroke at the edge of characters is called a
serif
A____design contains similar elements of equal proportion or weight on the left and right sides and top and bottom of the page
symmetrical
a type of balance that is achieved by evenly distributing similar elements of equal weight on a page
symmetrical
converting a letterhead into a ___ensures that your letterhead is always available in its original form
template
a preliminary tough draft of the layout and design of a document
thumbnail sketch
a letterhead should not take up any more than__inches at the top of the page.
2
used to position elements in such a way that the readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize, usually in a z pattern
directional flow
in desktop publishing items such as graphics, text, margins, column and typefaces are referred to as
elements
an element that draws the readers eye to a particular location in a document
focal point
in desktop publishing, ruled lines, clip art, watermarks, auto shapes, charts and diagrams are called
graphic elements
areas in a documets where no text or graphics appear
white space
in front of text
wrapped removed, pbject in front of text
behind text
wrappind removed, text box placed behind text layer
Square wrap style
wraps around all
tight
wraps around the shape rather than around the box
when scanning a page the eyes tend to move in a ___
z pattern(directional flow)
