computers

Use a strong left or right__to visually connect elements on a page

alignment

a method used to establish a strong visual connection between elements on a page by lining up elements at the left right or centered

alignment

An___design uses different design elements of varying weights and proportions to achieve balance on a page

asymmetrical

a contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to achieve balance

asymmetrical

the imaginary horizontal line on which text rests is calleed

baseline

a design technique used to help organize ideas, highlight important info, provide focus and consistency

color

Helps to establish a strong visual connection between elements on a page

consistency

Use high___ for the best legibility

contrast

the difference between varying degrees of lightness and darkness on a page

contrast

the part of characters that extends below the baseline is

descender

the process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures and books is called

desktop publishing

in line with text

object placed in texr layer

Reaaders are more likely to read a page where all of the elements are in ___ to each other

proportion

used to size various elements so that all parts relate to the whole

proportion

a typeface that does not contain seifs is called___serif

sans

the small stroke at the edge of characters is called a

serif

A____design contains similar elements of equal proportion or weight on the left and right sides and top and bottom of the page

symmetrical

a type of balance that is achieved by evenly distributing similar elements of equal weight on a page

symmetrical

converting a letterhead into a ___ensures that your letterhead is always available in its original form

template

a preliminary tough draft of the layout and design of a document

thumbnail sketch

a letterhead should not take up any more than__inches at the top of the page.

2

used to position elements in such a way that the readers eyes are drawn through the text and to particular words or images that the designer wishes to emphasize, usually in a z pattern

directional flow

in desktop publishing items such as graphics, text, margins, column and typefaces are referred to as

elements

an element that draws the readers eye to a particular location in a document

focal point

in desktop publishing, ruled lines, clip art, watermarks, auto shapes, charts and diagrams are called

graphic elements

areas in a documets where no text or graphics appear

white space

in front of text

wrapped removed, pbject in front of text

behind text

wrappind removed, text box placed behind text layer

Square wrap style

wraps around all

tight

wraps around the shape rather than around the box

when scanning a page the eyes tend to move in a ___

z pattern(directional flow)