Consumer Behavior Chapter 10

Which term is used to refer to the liking/disliking aspect of a specific feeling?

Affect

Which need in Maslow's hierarchy reflects a desire for love, friendship, affiliation, and group acceptance?

Belongingness

In McGuire's classification of motives, which ones focus on the person's need for being adaptively oriented toward the environment and achieving a sense of meaning?

Cognitive

Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?

Consumer ethnocentrism

Which emotion would be classified under the "arousal" dimension of emotion?

Distraction

Which of the following is a characteristic associated with emotions?

Emotions are often triggered by environmental events.

Motives that are known and freely admitted are called primary motives.

False

Which of the following is not an advertising tactic used to communicate brand personality?

Length of the ad

Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes?

Need for ego defense

Which of the following is not a core trait in the Five-Factor Model of personality?

Reliability

Smoke detectors, preventive medicines, insurance, retirement investments, seat belts, burglar alarms, and sunscreen are all examples of products to satisfy consumers' __________ needs.

Safety

Karen went to a movie and was disappointed because the main character died. She prefers happy endings to movies, and this one really put her in a bad mood for the rest of the day. This movie was in contrast with which need of Karen's?

Teleological need

Need for stimulation is an active, external motive.

True

Regulatory focus suggests that

consumers will react differently depending on which broad set of motives is most salient.

Affective motives focus on the person's need for being adaptively oriented toward the environment and achieving a sense of meaning.

false

Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n)

motive

A consumer's tendency to initially react to a new product as though it were the same as similar existing products is most likely to be based on a need

to categorize