consumer behavior chapter 10 quiz
sharing economy; collaborative consumption
A funny thing is happening when people buy products: they no longer want to buy them. Instead we're witnessing the rise of the ______________, or what is sometimes called ______________.
perceived convenience, sophistication, and expertise of salespeople
According to current research revealed in this chapter, a number of factors, such as _______________, determine store image and can be likened to a brand personality.
will occur on a mobile device
According to market researchers, consumers worldwide make more than $2 trillion worth of purchases per year on e-commerce sites, and analysts are predicting that more and more of these transactions _____________.
10
According to research, well-designed in-store displays can boost impulse purchases by as much as _______ percent. This explains why U.S. companies spend approximately $19 billion each year on point-of-purchase (POP) stimuli.
Chandler bought a new power saw at the local Stihl dealer.
All the following are examples of collaborative consumption except:
product disposal
Concern about the environment and waste make the issue of ______________ key in many product categories.
nonstore alternatives
Due to the ease and competitive pricing of shopping in online or _________, marketers are becoming increasingly aware that brick and mortar shopping experiences (in a physical store) need to be more effective than ever before.
underground economy
During research for his marketing course, Chandler found that although traditional marketers don't pay much attention to used-product sellers, factors such as concern about the environment, demands for quality, cost, and fashion consciousness make these secondary markets more important. In fact, economic estimates of the ______________ range from 3 to 30 percent of the gross national product of the United States and up to 70 percent of the gross domestic product of other countries.
rent
In the rapidly growing sharing economy, people ______ what they need rather than buy it.
store displays
In this chapter, the author created an excellent simile, comparing retailing and theatre: the "actors" are analogous to the "salespeople" and the "stage props" would represent the ___________.
impulse buying
Jessie is grocery shopping and while standing in the check-out line she sees a product display of a giant plastic M&M holding many colorful packages of M&Ms. She did not have this item on her grocery list, but she immediately has an urge for M&Ms, so she reaches in to add a few of the packages to her shopping cart. This is an example of ________________.
swishing
Jessie organized a party to exchange clothing and other personal possessions with others in her neighborhood. This is an example of _______________.
lateral cycling
Luke exchanged his bike for Roy's skateboard. This is an example of _______________.
antecedent state
Many factors affect a purchase. These include the consumer's ______________ (for example, his mood, time pressure, or disposition toward shopping).
co-consumers
Many factors at the time of purchase dramatically influence the consumer's decision-making process. According to research discussed in this chapter, even the presence or absence of _______________________ can affect a consumer's decisions.
P2P commerce
Many people appreciate the intimacy of exchanging items with real people rather than getting them from big companies. That's one reason the notion of doing business with other consumers rather than with companies goes by the name ______________.
dispose of; obtain
Our decisions about how to _______ a product are as important as how we decide to ______ it in the first place.
sharing service
Rather than buying a canoe for their upcoming camping trip, Jessie and Luke went online to KanukaCanoes.com to rent one. This is an example of the increasing move of millennials toward using (a) ________ rather than making a purchase.
recommerce
Rather than sending her old dishes to the local donation center, Jessie has decided to sell them on e-Bay. The term for this type of consumer behavior is ________________.
POP stimuli
Research indicates that a store's layout provides strong influences on buyer behavior. In fact, we don't make many of our purchase decisions until we are actually in the store; therefore, ______________ are important sales tools.
strongly
Take a moment to think back on your last in-store purchase and what elements affected your buying decisions. Savvy marketers understand that the information provided by a store's layout, website, or salespeople will ______ influence a purchase decision.
Tatem Oats proudly displays tradition with the logo that Uncle Tate created 100 years ago.
The importance of POP in shopper decision making explains why product packages increasingly play a key role in the marketing mix as they evolve from the functional to the fantastic. Which of the following is not an example of POP?
the expectancy disconfirmation model
When Luke was completing a survey that asked if he was satisfied with his new PlayStation, his mind instantly thought back on all the hours he and his twin brother had enjoyed on PlayStations over the years and answered that he was satisfied. In reality, he was basing that answer on his prior experiences with PlayStation rather than direct feelings about the new PlayStation he recently purchased. Market researchers studying post-purchase satisfaction would use the term ____ to describe this consumer behavior.
time
_______ is an important resource that often determines how much effort and search will go into a decision.
Technology that lowers transactions costs
_________ is (are) what primarily fuels the collaborative consumption revolution.