consumer behavior chapter 10 quiz

sharing​ economy; collaborative consumption

A funny thing is happening when people buy​ products: they no longer want to buy them. Instead​ we're witnessing the rise of the​ ______________, or what is sometimes called​ ______________.

perceived​ convenience, sophistication, and expertise of salespeople

According to current research revealed in this​ chapter, a number of​ factors, such as​ _______________, determine store image and can be likened to a brand personality.

will occur on a mobile device

According to market​ researchers, consumers worldwide make more than​ $2 trillion worth of purchases per year on​ e-commerce sites, and analysts are predicting that more and more of these transactions​ _____________.

10

According to​ research, well-designed​ in-store displays can boost impulse purchases by as much as​ _______ percent. This explains why U.S. companies spend approximately​ $19 billion each year on​ point-of-purchase (POP) stimuli.

Chandler bought a new power saw at the local Stihl dealer.

All the following are examples of collaborative consumption ​except:

product disposal

Concern about the environment and waste make the issue of​ ______________ key in many product categories.

nonstore alternatives

Due to the ease and competitive pricing of shopping in online or​ _________, marketers are becoming increasingly aware that brick and mortar shopping experiences​ (in a physical​ store) need to be more effective than ever before.

underground economy

During research for his marketing​ course, Chandler found that although traditional marketers​ don't pay much attention to​ used-product sellers, factors such as concern about the​ environment, demands for​ quality, cost, and fashion consciousness make these secondary markets more important. In​ fact, economic estimates of the​ ______________ range from 3 to 30 percent of the gross national product of the United States and up to 70 percent of the gross domestic product of other countries.

rent

In the rapidly growing sharing​ economy, people​ ______ what they need rather than buy it.

store displays

In this​ chapter, the author created an excellent​ simile, comparing retailing and​ theatre: the​ "actors" are analogous to the​ "salespeople" and the​ "stage props" would represent the​ ___________.

impulse buying

Jessie is grocery shopping and while standing in the​ check-out line she sees a product display of a giant plastic​ M&M holding many colorful packages of​ M&Ms. She did not have this item on her grocery​ list, but she immediately has an urge for​ M&Ms, so she reaches in to add a few of the packages to her shopping cart. This is an example of​ ________________.

swishing

Jessie organized a party to exchange clothing and other personal possessions with others in her neighborhood. This is an example of​ _______________.

lateral cycling

Luke exchanged his bike for​ Roy's skateboard. This is an example of​ _______________.

antecedent state

Many factors affect a purchase. These include the​ consumer's ______________​ (for example, his​ mood, time​ pressure, or disposition toward​ shopping).

​co-consumers

Many factors at the time of purchase dramatically influence the​ consumer's decision-making process. According to research discussed in this​ chapter, even the presence or absence of​ _______________________ can affect a​ consumer's decisions.

P2P commerce

Many people appreciate the intimacy of exchanging items with real people rather than getting them from big companies.​ That's one reason the notion of doing business with other consumers rather than with companies goes by the name​ ______________.

dispose​ of; obtain

Our decisions about how to​ _______ a product are as important as how we decide to​ ______ it in the first place.

sharing service

Rather than buying a canoe for their upcoming camping​ trip, Jessie and Luke went online to KanukaCanoes.com to rent one. This is an example of the increasing move of millennials toward using​ (a) ________ rather than making a purchase.

recommerce

Rather than sending her old dishes to the local donation​ center, Jessie has decided to sell them on​ e-Bay. The term for this type of consumer behavior is​ ________________.

POP stimuli

Research indicates that a​ store's layout provides strong influences on buyer behavior. In​ fact, we​ don't make many of our purchase decisions until we are actually in the​ store; therefore,​ ______________ are important sales tools.

strongly

Take a moment to think back on your last​ in-store purchase and what elements affected your buying decisions. Savvy marketers understand that the information provided by a​ store's layout,​ website, or salespeople will​ ______ influence a purchase decision.

Tatem Oats proudly displays tradition with the logo that Uncle Tate created 100 years ago.

The importance of POP in shopper decision making explains why product packages increasingly play a key role in the marketing mix as they evolve from the functional to the fantastic. Which of the following is not an example of​ POP?

the expectancy disconfirmation model

When Luke was completing a survey that asked if he was satisfied with his new​ PlayStation, his mind instantly thought back on all the hours he and his twin brother had enjoyed on PlayStations over the years and answered that he was satisfied. In​ reality, he was basing that answer on his prior experiences with PlayStation rather than direct feelings about the new PlayStation he recently purchased. Market researchers studying​ post-purchase satisfaction would use the term​ ____ to describe this consumer behavior.

time

​_______ is an important resource that often determines how much effort and search will go into a decision.

Technology that lowers transactions costs

​_________ is​ (are) what primarily fuels the collaborative consumption revolution.